01

Spirit of the Avant-Garde

Refined and sophisticated

Spirit of the Avant-Garde

NEW EXPRESSION

Show who you really are

With its timeless elegance, New DS 5 is the ultimate expression of our exclusive blend of French style, technology, comfort and craftsmanship. It’s a uniquely progressive philosophy we call ‘spirit of avant-garde.

FORM WITH FUNCTION

It’s not unusual to find a five-door, five-seat car. It’s more difficult to find one that’s practical and stands out from the crowd. New DS 5 does that and more

Whether it’s the sabre-like chrome strip from headlamp to windscreen, our striking lighting, the sculpted grille at the front or the integrated tail pipes at the rear, New DS 5 looks like nothing else on the road.

Dr Sylvestre Maurice, French Astrophysicist

“The spirit of avant-garde means driving where no one has even walked”

PUSHING THE BOUNDARIES

Making progress means being brave. With New DS 5 we’ve done just that, with design, engineering and technology

DS Wings

New DS 5’s grille surround merges into the lights in a shape we think reminiscent to a bird’s unfolded wings

New DS 5’s headlamps combine LED and Xenon technologies. They look stunning and give a wide, white light beam.

DS LED VISION

LIGHTING UP YOUR LIFE

Brighter and longer lasting than halogens, Xenons have a spectrum close to natural light, reducing eye strain. With LEDs, they follow the steering to light up corners, a feature pioneered by DS. We call all this technology DS LED Vision.

  • ATTENTION TO DETAIL IS IN OUR DNA

  • Our craftsmen go to extraordinary lengths to make the most of the beautiful materials we’ve sourced for the cockpit of New DS 5. At DS, we don’t just seek inspiration from within. We look to luxury industries such as jewellery and fashion for new ways to deploy premium materials. The adventurous use of leather and aluminium in New DS 5’s cockpit is the result.

  • Watchmaking is frequently thought of as a precision industry.

    We’ve taken that a step further with the intricate, distinctive and unique Watchstrap design of our seats. We only choose the best quality hides. DS craftsmen then put the leather through a painstaking process to ensure the look, feel, smell and colour meet exacting standards. And that’s before they spend hours hand-stitching the interior.