The DS Automobiles stand at the Paris Motor Show 2016 provides a fantastic opportunity to become immersed in the world of DS. With an unprecedented design, the DS stand invites the public to an immersive experience, a journey providing insight into heritage, know-how, advanced technology and future.
See the impressive New DS Performance Line and discover the endless possibilities of designing your own DS with DS Commande Speciale.
Join us from 1st to 16th October at the DS Automobiles area
1 - HERITAGE
TIME FOR AN EXTRAORDINARY STORY
The story of French automotive luxury was written by those who believed in their dreams and those who made it come true. DS embodies believing in one's dreams, and living them. Explore the origins of the Brand, an exceptional heritage in which DS Automobiles now takes its spirit of avant-garde: the Citroën DS and SM, two legendary vehicles in the 20th century automotive history.
Officially created on June 1st 2014, DS becomes a standalone brand and makes a true statement: embodying the luxury French know-how in the automotive industry. DS Automobiles, the French automotive brand, originates from an exceptional heritage: the DS 19 born exactly 60 years ago. This legendary car embodies innovation, excellence and avant-garde values.
Shaping the excellence, mastering the matter to magnify technology: such is the essence of DS know-how. With painstaking refinement and chiselled details, the expertise of our craftsmen takes its inspiration in the excellence of jewellery, upholstery, haute couture and French luxury know-how recognised across the world. Embroidery, metal work, leather working, ornamented jewellery... Attention to details, the choice of noble materials, and "made-to-measure", all specific to the DS brand, are what make its stylistic codes unique.
DS Automobiles offers you the possibility to design a tailor-made DS. One craftsman will be exclusively working on your car, its design and finishing touches: handmade work, performed with passion and precision by the DS master craftsmen. During the Paris Motor Show, come and discover the first model, a “DS 5 Commande Speicale", created to the request of a female customer. The story starts with desire. A desire that this DS 5 customer shared, expressed, described to DS Automobiles Design Director, Thierry Métroz.
Are you passionate? Looking for the thrill? DS Automobiles motorsport division, DS Performance - thanks to the experience from Formula E - aims at contributing to the development of technologies that will equipped tomorrow's DS, high performing electric and hybrid cars.
Discover DS Virtual Vision, an immersive and captivating experience that will take you to the Place de la Concorde in Paris, next to a DS 3 or a DS 4. While wearing a HTC Vive set, choose the body colour or any trim levels and accessories you want for you
8 - DS Connect, MyDS
TIME FOR PRIVILEGE
MyDS, is an iOS and Android developped to connect to your DS and to the daily life. MyDS is the must-app for all of your travels.
TIME FOR "ONLY YOU", AN UNPRECEDENTED EXPERIENCE TINGED WITH DS FUTURE
Live an immersive experience and discover, as a world's first, the DS exclusive privileges and services programme that will be launched across the world. This programme, named ONLY YOU, is intended for all DS customers who purchased a vehicle or a service for their mobility.
10 - DS E-Tense
TIME FOR MAGIC
With DS E-Tense by your side - the electrifying concept-car with torque of 516 Nm, 402 hp and zero CO2 emissions - let your senses take over with a 360˚ projection: welcome to the world of DS. A world synonym with serentiy and exclusivity. Do not miss it!
If you seek refinement combined with dynamic design, DS Performance will fulfil your desires of gentle sportiness. While preserving the DNA and identity of DS 3, DS 3 Cabrio, DS 4 and DS 5, this new line gathers all GT ingredients: style, driving pleasure but also safety and dynamic hyper comfort. Come discover the DS Performance line exclusively on the DS Automobiles stand.