DS Automobiles is proud to announce the opening of DS Urban Store, offering the World’s first DS retail experience within a shopping mall. Located at the North Atrium, on the ground floor at Westfield Shopping Centre, Shepherds Bush, London, DS Urban Store presents the DS range in a unique, innovative way and demonstrates the DS philosophy of meticulously matching design and technology with luxurious comfort.

DS Urban Store promises a rich and memorable retail experience. A range of detailed scale models illustrate the wide choice available from DS, supported by digital technology to allow you to personalise your choice of car to your exact requirements, whilst also exploring finance options.


An experienced team of DS Advisors are on hand to offer assistance, guiding you through a remarkably immersive, virtual vision experience and showing the detail of your every choice from paint colour to alloy wheel style and interior leather grade. Test drives are also available from the Westfield car park, just a few minutes walk away.

The DS Urban Store can be contacted on 0800 988 1105 or email dsurbanstore@dsautomobiles.com


DS Exhibition

The real world splendour of the DS range is demonstrated in DS Exhibition. Here we showcase the very best of the DS product range. From exclusive limited editions to the concept cars of the future. DS Exhibition will inspire and delight you on your visit to DS Urban Store.

DS Lounge

DS Lounge is the name we give to the seating area in DS Urban Store. Here you can explore our range, using the scale replicas of our most popular models and digital technology to personalise your DS to your requirements. Our expert team of DS Advisors are close by to help and guide if required.

DS Virtual Vision


A warm welcome awaits you at DS Urban Store, where you can fully experience DS Automobiles and discuss your requirements in detail. Why not take advantage of our virtual vision technology? This will transport you to the beautiful streets of Paris, where you’ll be able to explore all possibilities and personalise the car of your dreams, surrounded by Parisian style and splendour. Our DS Advisor will be on hand to answer any questions that arise.

Book a Virtual Vision Appointment

DS Boutique

Also available at DS Urban Store is our ‘Lifestyle’ product range. From beautifully crafted leather bags through to unique cuff links and exquisite watches, the full range will be on display and available for you to purchase.

DS Bijouterie

When it’s time to discuss more confidential matters or perhaps finance solutions, we have a quiet area called the DS Bijouterie. Here you can talk at leisure and in confidence with the DS Urban Store Manager, clarifying and finalising any aspect of your DS purchase.

Book an Appointment

Test Drive

All of the models in the DS range are available for you to test drive at Westfield London. We have a dedicated area in the parking facilities with quick access from the DS Urban Store. Simply book a time slot which is convenient to you and bring your driving licence to get behind the wheel.


The DS Urban Store is located within the Westfield London Shopping Centre, in the North Atrium on the ground floor, next to Starbucks Coffee. 

DS Urban Store

North Atrium, ground floor mall

Westfield London

White City

Unit 4006, Ariel Way
W12 7SL


Opening times:

Mon         10am - 10pm

Tues        10am - 10pm

Wed         10am - 10pm

Thurs       10am - 10pm

Fri           10am - 10pm

Sat          10am - 10pm

Sun          12am - 6pm