THE SUV OF THE FUTURE
The first ever SUV to wear a DS badge was used to demonstrate some now very familiar features
DS Wild Rubis followed in the wheel tracks of the Numéro 9 concept. That car was the first to have the feature we call DS Wings. Wild Rubis cemented the DS identifier of a chrome rim that blends into the headlamps like a bird’s outspread wings. It was also the first car to feature a prominent DS badge on its grille. Detail aside, Wild Rubis shows how a future DS SUV might look: a sophisticated and elegant shape combining the versatility of a four-wheel drive, go-anywhere vehicle with the environmental respect of a petrol-electric hybrid.
LIGHTING THE WAY
LEDs form a unique signature
We now have a name for our signature lighting: DS LED Vision. Wild Rubis helped to develop that. It featured full LED headlamps split into three lighting modules with a tuning fork shaped light signature at the edge.