"The DS brand, whose ambition is to embody French-style luxury in the automotive sector, shares the same philosophy as the Louvre Museum, namely to unfailingly combine heritage with modernity with a view to building the future. Our shared vision harnesses excellence, know-how and innovation to spread the reputation of France around the world. For us, the Louvre Pyramid is one of the finest illustrations of that vision, and it was a natural move for us to support the museum in its project to redevelop the entrance areas located underneath this bold creation."
Yves Bonnefont, CEO of the DS brand, a partner of the Louvre since 2015
Parisian and proud of its prestigious automotive past, DS is heading into the future by drawing on its past. As a partner of the Louvre Museum, DS is supporting an institution whose outstanding collections have, since the creation of the museum in 1793, been a source of inspiration for the public and the generations of artists that have frequented it.
DS has partnered with the Louvre Museum since 2015, a true flagship of French culture worldwide. The DS brand shares a number of values with the museum including the quest for excellence and a balance between history and modernity, embodied in particular by the museum's famous Pyramid.