THE ART OF DS Get right to the heart of the DS Automobiles brand

When avant-garde technology meets the poetry of design, when competition gives birth to innovation, when high quality materials are combined with the craftsman's remarkable expertise, the car becomes high fashion.


Seven years ago, DS Automobiles set itself a challenge: to revive the savoir-faire of the luxury French car.


But how do you launch a brand into a market that isn’t expecting it?


“The Art of DS” documentary uncovers this epic story.

EPISODE 1: HERITAGE

From its origins to its rebirth, discover the huge and ultimately successful challenge that launched DS Automobiles. 1955, the birth of DS, and with it the creation of excellence in French automobiles. Brave, high tech, comfortable, the winning cocktail of the avant-garde spirit that’s repeatedly defined the brand’s philosophy. Today, teams of engineers and designers employ their incredible expertise to continue writing this story and create the car of tomorrow.

COMING SOON

COMING SOON

COMING SOON

COMING SOON

COMING SOON