SAM BIRD, TAKES DS E-TENSE ELECTRIC GT CONCEPT CAR FOR A SECRET SPIN INSIDE WESTFIELD LONDON
All-electric DS E-TENSE Concept car makes UK dynamic debut, with a nocturnal appearance
DS Virgin Racing driver Sam Bird drives the electric GT car around Westfield London and location of the flagship DS Urban Store. DS E-TENSE is the first car to be driven throughout the malls of Westfield London – with no one around. DS 7 CROSSBACK has a dynamic cameo role.
DS AUTOMOBILES SPONSORS THE "FRANÇOIS THE FIRST AND DUTCH ART" EXHIBITION AT THE LOUVRE MUSEUM
DS Automobiles has been a patron of the Louvre since 2015 and is supporting the museum's "François I and Dutch Art" exhibition, which opens to the public today.
This unique retrospective, a highlight of the museum's autumn programme, focuses on a part of French art history that has been forgotten. The exhibition is also a celebration of King François I, a great patron in his time, who supported the arts throughout his reign. It returns artists who are often unfairly sidelined to their rightful place. François I symbolises the influence of the French Renaissance, with his open, worldly attitude that attracted him simultaneously to the prestige of Italy and the innovations of Dutch artists.
EUROPEAN HERITAGE DAYS: DS 7 CROSSBACK PRESIDENTIAL IN THE SPOTLIGHT AT THE ÉLYSÉE PALACE
At the 34th edition of European Heritage Days, visitors to the Élysée Palace had the opportunity to discover DS 7 CROSSBACK Presidential - an exceptional setting for this model which reflects the innovation and French savoir-faire that is a cornerstone of the brand.
With this one-off vehicle, DS Automobiles is honoring the tradition of the DS and SM cars used by the presidents of France's Fifth Republic.
CHANTILLY ARTS & ELEGANCE RICHARD MILLE 2017: A PRESIDENTIAL EDITION FOR DS AUTOMOBILES
A partner of Chantilly Arts & Elegance Richard Mille from the start, DS Automobiles will be taking full part in the fourth event held at the prestigious Domaine de Chantilly venue.
The winner of the Concours d'Elegance in 2016 with DS E-Tense, voted the most beautiful car, the DS brand will be defending its title on 10 September with an exceptional and unique model which has already marked French history: the Presidential DS 7 CROSSBACK. Enhanced by a creation from the Parisian fashion designer Eymeric François, DS 7 CROSSBACK will be on display alongside a model dressed in a sculptural sheath dress created specially for the event on the theme of the "French Republic".
DS 7 CROSSBACK: DRIVEN FOR THE FIRST TIME IN PUBLIC ON OFFICIAL CEREMONIAL DUTIES
The DS brand is proud that DS 7 CROSSBACK is the inauguration’s car of the new French President and that DS 7 CROSSBACK is driven for the first time in public on an official ceremony just few months before its launch. With this historical moment, the DS brand, whose ambition is to embody both French know-how and innovation in the automotive industry, is pursuing the tradition of being the official car manufacturer of the French presidency. DS models are emblematic and have historical provenance, having been used many times on similar symbolic occasion with the 5th Republic.
THE NEW ULTRA-EXCLUSIVE DS ADVERTISING CAMPAIGN
For the launch of DS 3 Ines de la Fressange and DS 4 Crossback Moondust Limited Editions, the DS brand is starting a new digital advertising campaign called #HiddenTrack
The campaign illustrates in an innovative and entirely original manner DS Automobiles’ strategy of proposing ultra-exclusive vehicles through limited edition models. For the owners of these cars, spotting the same DS model is a near-impossible challenge. Only those able to beat the laws of probability get to enjoy a unique musical experience on board their DS, winning the opportunity to listen to the complete version of the song “On Our Way Home” by Australian electro-pop band Empire of the Sun.
DS AUTOMOBILES NAMED AS AN APPROVED FIA FORMULA E MANUFACTURER
It has been confirmed that DS Automobiles is to be listed as an official Formula E manufacturer from the all-electric single-seater championship’s fifth season (2018/2019) following approval by the FIA (Fédération Internationale de l’Automobile) of DS Automobile’s submission.
This long-term commitment will boost DS’s expertise in the realm of electric vehicle technology and speed up the electrification of its road car range, a process that has already started with the DS 7 CROSSBACK and its plug-in hybrid engine.
CHANGES TO VEHICLE EXCISE DUTY FROM APRIL 2017
As of 1st April 2017, existing rates for Vehicle Excise Duty (VED) will be changed. Also known as road tax or car tax, the changes to VED will affect car buyers purchasing a new car from 1st April 2017 onwards.
DS 7 CROSSBACK, the new SUV and first model in the second generation of DS cars, will be the indisputable star unveiled by the Brand at the 87th Geneva International Motor Show
Join DS at the Geneva Motor Show from 9th to 19th March 2017 on its stand in Hall 6 at the Palexpo exhibition and congress centre.
On show there will be:
- DS 7 CROSSBACK, ushering in the second generation of DS cars
- DS 7 CROSSBACK La Première, an unique and exclusive Limited Edition model
- DS 3 Ines de la Fressange, a new Limited Edition influenced by the stylish Parisian will be on display on 7th and 8th March. From 9th-19th March will be replaced with DS 3 Performance with an Aden Red body and Onyx Black roof
9th-19th March 2017
DS AUTOMOBILES AT RÉTROMOBILE, THE PAST GUIDING THE FUTURE
The Rétromobile show is the go-to annual event for historic car enthusiasts everywhere. This year it ran from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris. DS Automobiles were at he show with some of its finest heritage models. And the pace-setting DS models of days gone by shared the stage with the up-to-the minute DS E-Tense, the latest incarnation of DS avant-garde. So visitors experienced to a delightfully colourful trip back in time with DS, plus had a tantalizing glimpse into the future with DS E-Tense. It all added up to a great experience, and a fantastic opportunity for visitors to meet up with automotive experts and members of collectors’ clubs.
8th - 12th February 2017
DS FUTURE ON SHOW AT THE INTERNATIONAL AUTOMOBILE FESTIVAL
The DS Only You customer experience programme won the Creativ’Expérience Grand Prix at the 32nd International Automobile Festival, where DS pointed proudly to the future with DSV-02, the all-electric single-seat racer running in the FIA Formula-E championship, and DS E-Tense, a unique car, showcasing the future style and technology direction of the DS Automobiles Brand.
31st January 2017
DS AUTOMOBILES, OFFICIAL PARTNER OF THE CHANTILLY ARTS & ÉLÉGANCE RICHARD MILLE EVENT
DS Automobiles will be taking part in the latest Chantilly Arts & Élégance Richard Mille event on 4th September 2016.
DS Automobiles have taken part in this event from the very beginning and for the third time is proud to be the official partner. Discover the Concours d’Élégance with DS E-TENSE alongside a creation by Eymeric François, twenty-five vintage DS and SM models, a signing session next to the DSV-01 electric race car and let us reveal to the World a new line of products.
The Chantilly Arts & Élégance Richard Mille event, which now ranks among the leading international automotive events, will be held on Sunday 4th September at the prestigious venue of the Domaine de Chantilly. Involved since its creation, DS Automobiles is renewing its participation as an official partner for the third edition. Acting as official transporter with a fleet of DS 5, it will be particularly inside the Domaine itself that visitors will be able to admire the Brand’s heritage, present and even its future, notably through the highlight of the day: the Concours d’Élégance.
CONCOURS D’ÉLÉGANCE: SPOTLIGHT ON THE HIGH-TECH AND REFINED FUTURE OF DS
All day long, visitors will be able to get a close-up look at DS E-TENSE, the Brand’s latest creation. At 11 AM the public will be able to appreciate the model to its full extent as it bursts into movement as part of the Concours d’Élégance parade. DS E-TENSE will be accompanied by a creation from the French fashion designer Eymeric François, the duo’s goal being winning over a knowledgeable and demanding jury.
Combining the authenticity of expert craftsmanship and the creativity unlocked by innovative digital tools, DS E-TENSE is the prism through which the future of DS comes alive – a future marked by leading-edge technology and refinement. DS stylists have shaped the car down to the last detail to perfect its sculptural appeal as a high-performance GT. With its avant-garde personality, DS E-TENSE harnesses technology to throw off stylistic shackles. A parametric design process hailing from the worlds of design and architecture was used to create the car’s voluptuous grille and futuristic dashboard. The 800 hours of attention required for the upholstery of the cabin, together with the contributions of the trunk and travel accessory house Moynat, watchmaker BRM Chronographes and acoustics specialist Focal, have led to the creation of an incomparable atmosphere of luxury. In addition to its original body styling, DS E-TENSE lives life to the full with its high-performance electric drive train generating 402 bhp and torque of 516 Nm. Boasting a range of over 300 km, DS E-TENSE is in line with high-performance GTs.
To transcend this unique vehicle in the Concours d’Élégance, the Brand has teamed up with Eymeric François, a French fashion designer inspired by elegance and architectural forms. The model parading alongside DS E-TENSE will wear a velvet sheath dress laced with some 80 metres of hand-stitched leather ties. The piece is part of the “Femmes & Fatales” collection, infused by the typical elegance and sensuality of the Eymeric François fashion house. Its French-style elegance is both inspired by Paris and the golden age of Hollywood as by the sensuality of revealed skin and assertive curvaceous forms that make each and every woman a legend.
Taking part to the Concours d’Élégance results from our cooperation with Eymeric François, and it will bring a bewitching and electric performance.
DS AUTOMOBILES’ PRESENT AND NEW LINE OF PRODUCTS REVEALED TO MOTORING ENTHUSIASTS
The area reserved for the DS brand at the entrance to the Château will be electrifying. Enthusiasts will be able to admire DSV-01*, the all-electric single-seater of the DS Virgin Racing team that earned a third-place finish in the latest season of the FIA Formula E Championship. The team is as successful in reality as it is in the world of fiction, where it is pitted against the illustrious Michel Vaillant in Resurgence, the latest opus of the famed comic-strip driver’s adventures. The album will be on sale at the DS boutique, and Denis Lapière, co-writer of Michel Vaillant, will be signing copies from 10 am to 4 pm for the enjoyment of fans.
To fully appreciate the Brand’s present, DS has reserved a major surprise for visitors, world revealing a new product line as part of this outstanding event. Four models will be exhibited for the occasion.
THE DOMAINE DE CHANTILLY: A PRESTIGIOUS VENUE TO EXALT THE HERITAGE OF DS
The DS brand would not be what it is today without the exceptional heritage of the DS and SM models that marked the 20th century.
As such, more than 20 original DS and SM cars will be taking part in the vintage automobile meet, investing the lawns of the Domaine de Chantilly to celebrate the avant-garde spirit embodied by these vehicles. Thanks to the invaluable contribution of the Amicale DS, and DS and SM affiliated clubs, these legendary models will fully entertain the public. A host of cars – ranging from the ID, DSpécial, DS Pallas, DS open-top, DS Cabriolet, DS Chapron Croisette to the SM Opéra, SM Proto Fura and SM Export USA – will be on show for the joy of enthusiasts, who will be able to meet their owners.