DS AUTOMOBILES AT RÉTROMOBILE, THE PAST GUIDING THE FUTURE

8th - 12th February 2017

 

The Rétromobile show is the go-to annual event for historic car enthusiasts everywhere. This year it ran from 8 to 12 February at the Porte de Versailles Exhibition Centre in Paris. DS Automobiles were at he show with some of its finest heritage models. And the pace-setting DS models of days gone by shared the stage with the up-to-the minute DS E-Tense, the latest incarnation of DS avant-garde. So visitors experienced to a delightfully colourful trip back in time with DS, plus had a tantalizing glimpse into the future with DS E-Tense. It all added up to a great experience, and a fantastic opportunity for visitors to meet up with automotive experts and members of collectors’ clubs.

DS FUTURE ON SHOW AT THE INTERNATIONAL AUTOMOBILE FESTIVAL

31st January 2017


The DS Only You customer experience programme won the Creativ’Expérience Grand Prix at the 32nd International Automobile Festival, where DS pointed proudly to the future with DSV-02, the all-electric single-seat racer running in the FIA Formula-E championship, and DS E-Tense, a unique car, showcasing the future style and technology direction of the DS Automobiles Brand.

DS AUTOMOBILES, OFFICIAL PARTNER OF THE CHANTILLY ARTS & ÉLÉGANCE RICHARD MILLE EVENT

DS Automobiles will be taking part in the latest Chantilly Arts & Élégance Richard Mille event on 4th September 2016.

DS Automobiles have taken part in this event from the very beginning and for the third time is proud to be the official partner. Discover the Concours d’Élégance with DS E-TENSE alongside a creation by Eymeric François, twenty-five vintage DS and SM models, a signing session next to the DSV-01 electric race car and let us reveal to the World a new line of products.

 

The Chantilly Arts & Élégance Richard Mille event, which now ranks among the leading international automotive events, will be held on Sunday 4th September at the prestigious venue of the Domaine de Chantilly. Involved since its creation, DS Automobiles is renewing its participation as an official partner for the third edition. Acting as official transporter with a fleet of DS 5, it will be particularly inside the Domaine itself that visitors will be able to admire the Brand’s heritage, present and even its future, notably through the highlight of the day: the Concours d’Élégance.

    

CONCOURS D’ÉLÉGANCE: SPOTLIGHT ON THE HIGH-TECH AND REFINED FUTURE OF DS

 

All day long, visitors will be able to get a close-up look at DS E-TENSE, the Brand’s latest creation. At 11 AM the public will be able to appreciate the model to its full extent as it bursts into movement as part of the Concours d’Élégance parade. DS E-TENSE will be accompanied by a creation from the French fashion designer Eymeric François, the duo’s goal being winning over a knowledgeable and demanding jury.

 

Combining the authenticity of expert craftsmanship and the creativity unlocked by innovative digital tools, DS E-TENSE is the prism through which the future of DS comes alive – a future marked by leading-edge technology and refinement. DS stylists have shaped the car down to the last detail to perfect its sculptural appeal as a high-performance GT. With its avant-garde personality, DS E-TENSE harnesses technology to throw off stylistic shackles. A parametric design process hailing from the worlds of design and architecture was used to create the car’s voluptuous grille and futuristic dashboard. The 800 hours of attention required for the upholstery of the cabin, together with the contributions of the trunk and travel accessory house Moynat, watchmaker BRM Chronographes and acoustics specialist Focal, have led to the creation of an incomparable atmosphere of luxury. In addition to its original body styling, DS E-TENSE lives life to the full with its high-performance electric drive train generating 402 bhp and torque of 516 Nm. Boasting a range of over 300 km, DS E-TENSE is in line with high-performance GTs.

To transcend this unique vehicle in the Concours d’Élégance, the Brand has teamed up with Eymeric François, a French fashion designer inspired by elegance and architectural forms. The model parading alongside DS E-TENSE will wear a velvet sheath dress laced with some 80 metres of hand-stitched leather ties. The piece is part of the “Femmes & Fatales” collection, infused by the typical elegance and sensuality of the Eymeric François fashion house. Its French-style elegance is both inspired by Paris and the golden age of Hollywood as by the sensuality of revealed skin and assertive curvaceous forms that make each and every woman a legend.

Taking part to the Concours d’Élégance results from our cooperation with Eymeric François, and it will bring a bewitching and electric performance.

   

DS AUTOMOBILES’ PRESENT AND NEW LINE OF PRODUCTS REVEALED TO MOTORING ENTHUSIASTS


The area reserved for the DS brand at the entrance to the Château will be electrifying. Enthusiasts will be able to admire DSV-01*, the all-electric single-seater of the DS Virgin Racing team that earned a third-place finish in the latest season of the FIA Formula E Championship. The team is as successful in reality as it is in the world of fiction, where it is pitted against the illustrious Michel Vaillant in Resurgence, the latest opus of the famed comic-strip driver’s adventures. The album will be on sale at the DS boutique, and Denis Lapière, co-writer of Michel Vaillant, will be signing copies from 10 am to 4 pm for the enjoyment of fans. 

To fully appreciate the Brand’s present, DS has reserved a major surprise for visitors, world revealing a new product line as part of this outstanding event. Four models will be exhibited for the occasion.

    

THE DOMAINE DE CHANTILLY: A PRESTIGIOUS VENUE TO EXALT THE HERITAGE OF DS


The DS brand would not be what it is today without the exceptional heritage of the DS and SM models that marked the 20th century.

As such, more than 20 original DS and SM cars will be taking part in the vintage automobile meet, investing the lawns of the Domaine de Chantilly to celebrate the avant-garde spirit embodied by these vehicles. Thanks to the invaluable contribution of the Amicale DS, and DS and SM affiliated clubs, these legendary models will fully entertain the public. A host of cars – ranging from the ID, DSpécial, DS Pallas, DS open-top, DS Cabriolet, DS Chapron Croisette to the SM Opéra, SM Proto Fura and SM Export USA – will be on show for the joy of enthusiasts, who will be able to meet their owners.

* scale 1 replica