DS AUTOMOBILES CONTRIBUTES TO GASTRONOMIC EXCELLENCE WITH YANNICK ALLÉNO
20 April 2018
Excitement at the Pavillon Ledoyen restaurant! Under the guidance of Thierry Métroz, DS Design Director and Yannick Alléno, 3-star Michelin chef, the new gastronomic cuisine is running at full capacity.
Designed by DS Automobiles, this creation features all the cues specific to brand models: avant-garde design, cutting-edge equipment, refinement in every detail and a sense of dynamic comfort. With its natural light, clean, sculpted lines, authentic, premium materials, timeless colours with a gloss or matt finish and high-tech equipment, this new contemporary kitchen places particular emphasis on ergonomic design and enjoyment in use. A unique kitchen serving the globally renowned gastronomic excellence of Yannick Alléno. The kitchen can be seen at 8 avenue Dutuit on the Champs-Elysées in Paris.
PUSHING BACK THE LIMITS, THE WATCHWORD OF DS AUTOMOBILES
The gastronomic kitchen at Pavillon Ledoyen is a project that required six months of study and three months of work. This unique kitchen by DS Automobiles is the result of a bold and unexpected challenge laid down by 3-star Michelin chef, Yannick Alléno to DS brand designers. To take up the challenge, Design Director Thierry Métroz called on Céline Venet, a dynamic, decisive personality, specialist in exterior vehicle design. Her professional expertise, curiosity and interest in architecture served her well in taking the reins of this project, ably led in cooperation with the staff of Yannick Alléno.
“I could never have imagined designing the kitchen in a restaurant of such historic importance to French gastronomy. The bond of understanding developed with my contacts at Pavillon Ledoyen was key to the success of this challenge. They allowed me to immerse myself in their world, and helped me understand the objectives, needs and fundamentals necessary for the success of the project. Although we had a free hand, the objective was to constantly push back the limits in order to achieve a unique result, the kitchen by DS,” explains Céline Venet.
AN AVANT-GARDE GASTRONOMIC KITCHEN BY DS
On the Avenue des Champs Elysées, close to the Grand Palais where the DS was unveiled in 1955, passers-by and visitors to Pavillon Ledoyen can now watch the Yannick Alléno’s team bustling in the kitchen to create, prepare and add a special touch to their exceptional dishes, delivering a unique culinary experience for each customer. Revealing a scene formerly hidden from view, the transparency of the large windows may seem little more than a detail. In reality, however, it is the first visible sign of the sweeping transformation that has taken place at the heart of this Parisian institution, and the sheer scale of the work undertaken on the initiative of the chef. The remarkable beginnings of the new gastronomic kitchen at Pavillon Ledoyen are illustrated by natural light, and a room that opens to the outside world, placing nature within easy reach.
Once inside, the immediate impression of a large bright interior gives way to a contemporary, fully ergonomic kitchen of exceptionally attractive design. Rectangular, with a surface area of 60 m2, the infrastructure is eminently functional. Considerable thought went into every detail of this avant-gardist kitchen, with its cutting-edge, competitive equipment.
Ringed with worktops, the kitchen is organised around three central islands. The raised design creates an impression of lightness, as if they were levitating, like floating roofs. The cooking range – the most important feature – sits in majesty at the heart of the kitchen. A coal stove, fan-assisted and steam ovens, grills, stoves, induction hobs, planchas and salamanders are positioned here and there next to an array of sparkling cooking utensils. The kitchen includes generous storage space, while the aisles make it possible to move around easily.
With its clean lines, authentic, premium materials and sober, timeless colours, the design by DS aims for a refined, elegant, avant-garde effect. The identity cues of the brand are visible in subtle touches, independently of the ‘DS Automobiles’ signature surreptitiously placed around the kitchen. The brand has placed its stamp on the design of the kitchen, on the bevelled worktops, the faceted angles of the central islands, and the air vent design inspired by the DS monogram pattern.
DS DESIGN IS ALWAYS REFINED AND ELEGANT AHEAD OF ITS TIMES
Refinement, elegance and contemporary edge are expressed in the selection and finish of the materials used. The dominant material is the stainless steel used on the units and ventilated ceilings, in a nod to the steel used to build a car. Its intense sheen creates a mirror effect here and there on the furniture. This sheen is in sharp contrast to the matte appearance selected for the splashbacks, which are charcoal grey with a mosaic trim. The matt finish expresses the ability of the DS brand to bring customers sophisticated colours with a strong sense of identity. The worktops are made using black granite from Zimbabwe. The nobility and deep colour of this material strike a chord with the world of DS. This unchanging stone creates a stunning visual effect. It is also extremely hard and heat-resistant, even at high temperatures.
For the overall effect and to ensure comfortable working conditions, particular emphasis was placed on lighting. The direct lighting uses a white light imitating natural daylight. It is either fixed or adjustable, depending on its location. The indirect lighting provides backlighting for the clean design lines of the furniture. Using variable, interchangeable multicoloured LEDs, the colour of the light switches from champagne, shared by both brands, to the carmine red that is dear to DS.