DS TECHEETAH: aiming for more titles in 2021

Shortly after the birth of DS Automobiles in 2014, more than ever driven by daring and the desire to innovate, we have put electrification at the heart of our strategy. Resolutely a player in the energy transition, we were one of the first manufacturers to get involved in Formula E.

DS TECHEETAH : double championship winning team

Demonstrating what an avant-garde brand it is, DS Automobiles is the only French car manufacturer taking part in Formula E this season through its DS TECHEETAH team. Over the course of several seasons we’ve become recognised as the benchmark in electric car racing. After beating all records during the 2019-2020 Formula E season and then winning two more drivers’ and teams’ titles, DS TECHEETAH’s goal will be to win the seventh season of the Formula E championship.


Innovation from competition

Proud of the expertise we’ve gained from competing in Formula E, our aim is for you to benefit from racing-inspired technology. Discover those technologies in our amazing new models: the electric DS 3 CROSSBACK E-TENSE and available on DS 9 and DS 7 CROSSBACK E-TENSE plug-in hybrids.




The DS brand's long-time partner Total is also joining us in Formula E. The DS E-TENSE FE20 benefits from the work of Total engineers who were able to collect data used in the formulation of the new Total Quartz EV Fluid range for hybrid and electric vehicles. These products make it possible to optimize the efficiency of the battery, the gearbox and thus lower the car's power consumption. E-prices, very intense, offer extreme conditions impossible to imitate in the laboratory.