DS Automobiles Heritage & Innovation

The birth of DS: an inspirational icon

In 1955, the first DS made its debut – and caused a sensation – at the Paris Motor Show, making its mark on automotive history. An innovative car, graceful and glamorous, it brought to life luxury French expertise and the spirit of the avant-garde which still today defines the philosophy at the heart of our DNA and inspires all our designs.

Timeless technical signatures

From the DS of the last century to the models of today and tomorrow, our teams work with the same thirst for the avant-garde, for distinction and for elegance by reinventing original technology such as the directional lighting or hydraulic suspension and making them powerfully defining features, adapted for the latest expectations in mobility.

DS Automobiles draws inspiration from its heritage to incorporate contemporary technologies.

DS PIXELVISION

Building on the legacy of directional lights, DS PIXELVISION smart headlights adapt to your environment to adjust lighting according to external conditions (city, countryside, weather etc...) and direct the light when cornering to improve visibility around bends.

The new models equipped with this feature detect highly reflective objects such as road signs to reduce their brightness, as well as the size and trajectory of other road users so they're not dazzled. The high beam’s range extends for 400 m.

DS ACTIVE SCAN SUSPENSION

Faithful to the origins of DS Automobiles, hydraulic suspension has been replaced by DS ACTIVE SCAN SUSPENSION which instantly analyses data from the road to adjust how hard or soft the suspension is and guarantee the best possible ride comfort.

DS DRIVE ASSIST 2.0

The historic DS models were the first avant-garde cars to offer power steering, which greatly facilitated manoeuvrability. Today, DS DRIVE ASSIST regulates the distance between you and the vehicle in front. It keeps your DS in your chosen lane position, alerts you to the next speed limit and suggests adjusting your speed accordingly to ensure a comfortable drive.

EXTENDED DUOTONE: EXPERTISE IN COLOUR

A two-coloured bonnet, inspired by the DS AERO SPORT LOUNGE concept, hides a feat of technology that perfectly combines tradition and innovation. With the Paintjet process, the solid coloured lacquer provides a perfect finish without the need for solvents or curing for peak sustainability. This technology enhances the car’s elegance while conjuring up the legacy of the greatest luxury cars past and present, a first-class masterpiece.

Continuing to write the language of DS

Driven by the rich history of the Brand and our avant-garde values, our teams of engineers and designers use their remarkable French luxury expertise to continue writing our story and developing the car of tomorrow. Under their expert eyes, our cars become examples of technology with unique silhouettes and personalities.

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A vision nourished by a historic past

The DS DESIGN STUDIO PARIS team works regularly on the legacy of the historic DS and SM, through sketches that unleash their creativity and fuel their thinking. SM, a model enshrined in DS Automobiles heritage, returns in the form of a design study on show at Chantilly Arts & Elegance.More than just a tribute, SM TRIBUTE celebrates ten years of art and elegance since the creation of DS Automobiles and its participation in the first Chantilly Arts & Elegance, while contributing to future-oriented research by DS DESIGN STUDIO PARIS.