PARTNERSHIPS & AMBASSADORS

Created exclusively to adorn the dashboard of DS 7 CROSSBACK and DS 9, the B.R.M R180 timepiece emerges in splendour from its case the moment your car starts. Technology orientated behind its sophisticated appearance, it automatically moves to the correct time depending on the seasons and where you’re travelling. Enjoy the elegance of this unique timepiece.

Since 1979. Focal has been revolutionising the world of audio, driven by its passion for music, innovation and design. In their French workshops located in Saint-Etienne, the Focal design teams develop and build bespoke systems giving the best sound to audiophiles and music lovers. Motivated by their quest for excellence, they offer premium alternatives for performance and enjoyment. Our two organisations work together on the audio architecture for each of our designs, to enhance each moment of your journey, ensuring an unobtrusive and elegant installation for exceptional acoustic enjoyment.

 

In some DS Stores, you will be able to experience something special by listening to an exclusive playlist inside DS 7 for a listening experience of precision and purity in a harmonious and immersive space.

Since the creation of DS Automobiles in 2014, our engineers have been working alongside those from TotalEnergies to develop high performance lubricants for all our cars. Tailor made for your car, they guarantee that you have a smooth and fuel-efficient drive. Benefit from the partnership between the leading experts for the perfect driving experience.

DS Automobiles has a relationship with Nespresso, a brand sharing the common values of distinction, refinement and innovation. A pioneer and benchmark in premium coffee capsules, Nespresso is committed to supplying high-quality coffee over the long term, which preserves the environment and improves the living conditions of coffee farmers.

After the Culinary Trunk, DS Automobiles is introducing a new iteration with the Picnic Trunk, still handmade by La Malle Bernard.

 

The DS Automobiles Picnic Trunk showcases premium materials with a nappa leather finish in a Pearl Grey colour identical to that of the ESPRIT DE VOYAGE Collection and high-quality fabric inside covering the panels made from wooden barrels of poplar. It's embossed with the ESPRIT DE VOYAGE signature, taken from the Collection available with DS 4, DS 7 and DS 9.

 

The details also display the signatures of expertise with Clous de Paris embossed handles, nickel-plated jewellery clasps and hand-sewn leather handles. Each trunk is designed by hand by the trunk makers at La Malle Bernard and requires several dozen hours of work.

First rated Three Stars by the Michelin Guide in 1933, the Tour d'Argent reopened after more than a year of work, led by the architect Franklin Azzi. Chef Yannick Franques enhances the classic recipes from the Tour d'Argent's culinary heritage which the restaurant is renowned for and also offers new recipes. On the fifth floor of the Tower, a new Apartment designed with the finest French craft houses encourages you to share the history of the place. Inspired by the taste for travel and refinement, this Guest Apartment offers a Parisian lifestyle experience that begins by arriving in a DS 9 OPERA 250, whose Midnight Blue colour is finished off with the “TOUR D’ARGENT” signature and its coat of arms. The car's interior is adorned with the Tour d'Argent logo embossed on the rear of the front-seat headrests and a badge elegantly displayed on the dashboard.