DS Partner Brands & Ambassadors

Meet Our Ambassadors

Since its creation, DS Automobiles has expanded into numerous collaborations and grown through its avant-garde identity. It partners with ambassadors who share this DNA and continue to demonstrate the excellence of French expertise.

Formula E driver Jean-Éric Vergne

The only Formula E double champion and driver for the DS PENSKE team, Jean-Éric Vergne demonstrates DS technical expertise around the world and helps with the development of the electrified designs that are central to the Brand's development strategy. To mark this collaboration, DS Automobiles gave Jean-Éric Vergne the keys to a uniquely personalised DS 7 E-TENSE 4x4 360. This joint design between the teams at DS PERFORMANCE and DS DESIGN STUDIO PARIS features an exclusive livery with a comprehensive bi-tone and bi-material finish.

Formula E driver Jean-Éric Vergne

Meet Our Partner Brands

Chosen for valuing excellence as well as their undisputed expertise, DS Automobiles’ partners guarantee you a unique experience in our retailers and cars.

Beyond fashion

Official partner for Paris Fashion Week®, DS Automobiles shares the same philosophy of the poetry of lines and the exhilaration of expertise with this celebration of fashion and the avant-garde.

With this partnership DS automobiles pays homage to the connection the brand has to the world of design, united by the desire to re-write the rules, to surprise, to experiment and to invent. This alliance also backs the move of the Fédération de la Haute Couture et de la Mode by shifting towards a more sustainable Paris Fashion Week®.

Official event car

DS Automobiles is working with Paris Fashion Week® to support guests during the event and enable them to get around Paris in our elegant, daring and inspirational cars. Since January 2020, the Fédération de la Haute Couture et de la Mode has chosen an electrified fleet with low CO2 emissions made up of twenty-five DS 7 CROSSBACK E-TENSE 4×4 300, DS 9 E-TENSE 225 and DS 9 E-TENSE 4×4 360.

A series of unique podcasts

Fashion documentary maker Loïc Prigent and Julien Da Costa who covers with him the shows of Paris Fashion Week, describe their hectic days in exclusive podcasts. The stories are intertwined inside DS Automobiles partner vehicles.

Listen to the podcasts

DS Automobiles through the photographer's lens

Discover or rediscover memorable moments from the DS Automobiles and Paris Fashion Week® partnership.

A shoot with DS 4

February 2022

For the Paris Fashion Week® women’s ready to wear fashion autumn-winter 2022-23, DS Automobiles has created an editorial photo shoot inspired by the design language of the greatest fashion photographers with the involvement of the model Zoé Hotuqui dressed in Coperni.

Balmain inspires DS Automobiles

September 2021

March 2021

DS Automobiles lights up the Coperni show

March 2021

During Paris Fashion Week® Women 2021, Coperni set the stage for its show in the Accor Arena Paris. DS Automobiles supported this extraordinary set design with thirty-six electrified cars (DS 7 CROSSBACK E-TENSE and DS 3 CROSSBACK E-TENSE), positioned on either side of the podium to light the show, which welcomed the event’s 70 guests.

DS CONSCIOUS COLLECTION, the meeting of artisanal expertise and innovation

During Paris Fashion Week® Womenswear Autumn-Winter 2021-2022, DS Automobiles introduced DS CONSCIOUS COLLECTION. This unique capsule collection of four unisex garments that absorb CO2 was created in collaboration with the emerging EGONlab label and the London-based studio for research and innovation, Post Carbon Lab. This initiative echoed Future Craft, a philosophy aimed at creating innovative and high-tech materials with the sophistication that's so dear to the brand.

DS Automobiles celebrates the designers of tomorrow

Since its launch, DS Automobiles has been inspired by fashion in creating its visual identity. Through two “A different perspective” editorials, the DS brand showcases eight designers.

Thebe Magugu

Thebe Magugu studied design, fashion and photography at the prestigious LISOF school of fashion in Johannesburg. He launched his brand in 2015 after working for several fashion houses and designers. He creates his modern clothes with an African splash by using local techniques for weaving the fabrics during manufacture.

Boyarovskaya

Boyarovskaya is a women’s clothing brand based in Paris and founded by Maria Boyarovskaya and Artem Kononenko in 2016. Deconstructing the rules of fashion, their clothes are minimalist and often biodegradable. Their designs are characterised by their efficient cut with modern elegance.

Mossi

The designer Mossi Traore oversees two projects at the same time. The first is a fashion school that teaches students to develop their expertise and put it into practice. The second a clothing brand with clean lines and a timeless beauty. These two projects come together in his collections, designed and made at workshops in the Parisian suburbs.

July 2020

DS Automobiles presented for the first time "Un autre regard", a fashion editorial photo shoot born from the meeting of creations from different universes, linked by an avant-garde spirit. Identified by the Federation of Haute Couture and Fashion as emerging brands, BLUE MARBLE, BORAMY VIGUIER, EGONlab, GERMANIER and MANSOUR MARTIN offered looks emblematic of their work. Going down the Seine, downstream from the Palais de Tokyo where these talents usually present their trends, photographer Paul Franco took over the Château de Bizy to reveal his vision of Paris Fashion Week 2020. Five paintings were staged in the courtyard and gardens of the castle with DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK E-TENSE 4×4 300 and DS 9 E-TENSE.

HERITAGE

Based on using the combination of tradition and modernity to build the future, the partnership between DS Automobiles and the Louvre museum has been celebrating Paris and remarkable expertise since 2015. For this passionate and long-lasting commitment, the Louvre museum is honouring DS Automobiles as a Major Patron. At the end of 2023, the "DS Automobiles" name was etched in the Hall Napoléon under the pyramid.

Exclusive and distinguished, the Limited Edition DS 7 CROSSBACK LOUVRE is adorned with unique design features and original artistic details created with teams from the museum. Bathe in the elegance of this exclusive model inspired by art and brought to life by the expertise of our craftsmen. Discover the story and secrets behind 182 major works through their own podcast available on your vehicle screen, then see them for yourself with the Friends of the Louvre card.

Visit The Louvre Museum Website

Time-keeper

Our teams work with the French watchmaker B.R.M Chronographes to fit exclusive timepieces to our interiors, combining sophistication with daring creativity and requiring the best possible expertise.

Founded in 2003 by Bernard Richards, who is passionate about mechanical precision, B.R.M Chronographes only makes uniquely innovative pieces that are finished entirely by hand and can be personalised as desired. The exclusive timepieces designed by the French watchmaker for DS Automobiles make each car an expression of style with a strong personality and cutting edge design.

B.R.M R180, a distillation of design and expertise

Created exclusively to adorn the dashboard of DS 7 CROSSBACK and DS 9, the B.R.M R180 timepiece emerges in splendour from its case the moment your car starts. Technology orientated behind its sophisticated appearance, it automatically moves to the correct time depending on the seasons and where you’re travelling. Enjoy the elegance of this unique timepiece.

Visit the B.R.M CHRONOGRAPHES website

SENSATIONS

Like DS Automobiles, Focal dedicates its unique expertise to performance and pure enjoyment, pushing the boundaries of sound and bringing you a uniquely immersive experience in our cars.

A new level of comfort in sound

The exclusive Focal Electra® system built into our cars truly soaks you in sound with an immersive architecture of 12 to 14 speakers and 690 Watts of power painstakingly positioned in the cockpit. A purity of sound enhanced by the installation of acoustic glass and a bond-welded body to eliminate all vibrations and guarantee you perfect listening comfort.

Bringing together sound, emotion and feelings

Since 1979. Focal has been revolutionising the world of audio, driven by its passion for music, innovation and design. In their French workshops located in Saint-Etienne, the Focal design teams develop and build bespoke systems giving the best sound to audiophiles and music lovers. Motivated by their quest for excellence, they offer premium alternatives for performance and enjoyment. Our two organisations work together on the audio architecture for each of our designs, to enhance each moment of your journey, ensuring an unobtrusive and elegant installation for exceptional acoustic enjoyment.

In some DS Stores, you will be able to experience something special by listening to an exclusive playlist inside DS 7 for a listening experience of precision and purity in a harmonious and immersive space.

Visit the FOCAL website

A multi-faceted partnership

Born with the development of a performant lubricant, our partnership with TotalEnergies is now as much about technology as sport and manufacturing.

A partnership devoted to innovation

Since the creation of DS Automobiles in 2014, our engineers have been working alongside those from TotalEnergies to develop high performance lubricants for all our cars. Tailor made for your car, they guarantee that you have a smooth and fuel-efficient drive. Benefit from the partnership between the leading experts for the perfect driving experience.

For technology and performance

Extending to the Formula E race tracks, the collaboration between TotalEnergies and our racing division DS Performance has led to important technical innovations such as reducing internal friction in motors. Tested in extreme conditions they optimise the performance of our cars and help them to win races.

Visit the TotalEnergies website

Taste pleasure

Shared values of sophistication and innovation. The moment you enter a DS Store, we will greet you with a Nespresso coffee to delight your senses.

A world of flavours

DS Automobiles has a relationship with Nespresso, a brand sharing the common values of distinction, refinement and innovation. A pioneer and benchmark in premium coffee capsules, Nespresso is committed to supplying high-quality coffee over the long term, which preserves the environment and improves the living conditions of coffee farmers.

VISIT NESPRESSO WEBSITE

A unique culinary experience

By focusing on an aesthetic and cultural approach to travel, DS Automobiles has collaborated with La Malle Bernard, the oldest box, packaging and trunk maker still active in France, and the French Entreprise du Patrimoine Vivant.

Exclusive editions of trunks representing the French art of travel have been designed by DS DESIGN STUDIO PARIS and made by La Malle Bernard. This design channels the best luxury leather goods expertise in an ultra-limited edition of ten personalisable pieces, available from the DS Automobiles Lifestyle boutique.

A unique culinary experience

A series of designs dedicated to the French Art of Travel

After the Culinary Trunk, DS Automobiles is introducing a new iteration with the Picnic Trunk, still handmade by La Malle Bernard.

The DS Automobiles Picnic Trunk showcases premium materials with a nappa leather finish in a Pearl Grey colour identical to that of the ESPRIT DE VOYAGE Collection and high-quality fabric inside covering the panels made from wooden barrels of poplar. It's embossed with the ESPRIT DE VOYAGE signature, taken from the Collection available with DS 4, DS 7 and DS 9.

The details also display the signatures of expertise with Clous de Paris embossed handles, nickel-plated jewellery clasps and hand-sewn leather handles. Each trunk is designed by hand by the trunk makers at La Malle Bernard and requires several dozen hours of work.

Visit La Malle Bernard website

The symbol of culinary art

Deeply connected to gastronomy, DS Automobiles joined forces with the Tour d’Argent for the reopening of the most iconic of Parisian restaurants. A symbol of universally recognised French expertise, the Tour d’Argent has hosted the world’s biggest celebrities for several centuries.

The expression of the lifestyle experience

First rated Three Stars by the Michelin Guide in 1933, the Tour d'Argent reopened after more than a year of work, led by the architect Franklin Azzi. Chef Yannick Franques enhances the classic recipes from the Tour d'Argent's culinary heritage which the restaurant is renowned for and also offers new recipes. On the fifth floor of the Tower, a new Apartment designed with the finest French craft houses encourages you to share the history of the place. Inspired by the taste for travel and refinement, this Guest Apartment offers a Parisian lifestyle experience that begins by arriving in a DS 9 OPERA E-TENSE 250, whose Midnight Blue colour is finished off with the “TOUR D’ARGENT” signature and its coat of arms. The car's interior is adorned with the Tour d'Argent logo embossed on the rear of the front-seat headrests and a badge elegantly displayed on the dashboard.