DS Taylor Made N°4 Concept: Concept Car

A resolute player in the energy transition, DS Automobiles was one of the first manufacturers to commit in Formula E with DS Performance. Since season 11, DS PENSKE Formula E Team is fielding the most prestigious driver duo in the championship with the German Maximilian Günther and the youngest British driver, Taylor Barnard.

Created to celebrate Taylor Barnard joining the DS PENSKE Formula E Team, the “Taylor made N°4 Concept” embodies DS Automobiles’ long-standing commitment to Formula E and accompanies the launch of the DS PERFORMANCE Line Special Edition, inspired by the DS E-TENSE FE25 single-seater.

Based on the N°4, a strategic model for the Brand, this spectacular and dynamic concept features an imposing “N°4” in the middle of the grille enhanced by a light signature faithful to the production model and headlamps with a pixelated design for a futuristic and high-tech look.

Inspired by the world of racing and video games

Designed to showcase the DS PERFORMANCE Line Special Edition and emphasise the strength of N°4, it was bespoke-crafted by the designers at DS DESIGN STUDIO using recommendations from the young DS PENSKE Formula E Team driver, Taylor Barnard. This unique model reflects his personality and embodies an assertive and distinctly high-tech style. Its sleek design, optimised for aerodynamics, expresses performance and lightness in a way that’s inspired directly by competition, while its lowered silhouette and wider tracks take cues from the world of video games.

Taylor Made N°4 Concept calandre lumineuse

Exploring innovative finishes

To help the teams from DS Automobiles create “his” concept, the young Formula E talent shared his preferences with the Brand’s Colours, Materials and Finishes department.

Drawing his inspiration from the worlds of racing and video games, he expressed his taste for the contrast between dark and monochrome shades, enhanced by discreet splashes of colour. These approaches led to the exploration of innovative textures, playing on shades of grey augmented with purple accents.

Because excellence lies in the detail, the Colours, Materials and Finishes department has improved the concept with “Light Gold” touches, DS PERFORMANCE’s identifying colour and the signature of the DS PERFORMANCE Line Special Edition, on the mirrors, wheel centre caps, embossed bonnet badge and the concept’s signature on the tailgate.

Spots in purple, Taylor Barnard’s favourite colour, punctuate the door openers and “Taylor made N°4” side identifiers. Taylor Barnard’s lucky number, 77, is shown subtly on the bonnet badge, the door openers and the lighting integrated into the diffuser.

“Taylor Made N°4 Concept” shows four portrayals based on titanium

A light and durable material that’s a symbol of competition and exclusivity

Pure Titanium

A raw yet refined paint, embodying the purity of metal and the precision of lines.

Liquid Titanium

A lacquered paint with intense reflections, creating a subtle contrast with the front of the concept and highlighting the flow of its design.

Craft Titanium

A crinkled metal-like textile inspired by racing. This innovative material replaces the traditional carbon in the aerodynamic areas (lower bodywork, front splitter and air vent). Covered and crumpled by hand, it highlights the expertise of DS Automobiles’ technicians and master upholsterers.

Black Titanium

A deep and intense black on the roof and spoiler, emphasising the character and radical nature of the concept’s lines.

Unique colours and textures

Couleurs et textures Taylor Made N°4 Concept

Identity details

Like a Formula E team where each expert contributes to the quest for performance, DS Automobiles’ Colours, Materials and Finishes workshops coordinate the finishing touches of the Brand’s designs with the same level of demand and attention to detail. High-quality materials and careful ergonomics provide an intuitive and immersive experience.