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NEW N°7 LA PREMIÈRE

DISCOVER THE N°7 MODEL:

NEW N°7 LA PREMIÈRE

The exclusive launch edition

N°7 LA PREMIÈRE embodies the essence of the premium SUV through a prestigious limited launch edition, now available to order.

Designed to celebrate the arrival of this new family SUV, this exclusive edition stands out with its unique interior, high‑end finishes and advanced technological features. Every detail reflects the excellence of our craftsmanship and the ambition to deliver a driving experience that is comfortable, innovative and unmistakably modern.

The launch version in

 

Limited Edition

Hybrid or 100% Electric

Multi-energy

Design and standard technology features

 

Premium

EXTERIOR: A BLEND OF POWER AND ELEGANCE


A harmonious two-tone design, blending tradition and modernity
Beneath a two-tone bonnet, inspired by the visionary DS Aero Sport Lounge concept, lies a perfect fusion of heritage and modernity. This distinctive feature embodies the brand’s signature elegance and innovation.

LA PREMIÈRE bonnet badge

At the front of the car, the "LA PREMIÈRE" badge signs off this exclusive Limited Edition and ensures it stands out from the rest of the N°7 range.

21" Cassiopeia grey wheels

The new 21" Cassiopeia grey forged aluminium wheels, available on the 100% electric version, combined with the "DS PERFORMANCE" brake calipers enhance N°7.

Black roof, more assertive character

As standard, the black roof extends the two‑tone bonnet and harmonises with the gloss black body elements and the C‑pillars. 

This combination highlights the elegance and visual coherence of N°7’s exterior design.

INTERIOR : COMFORT AND EXCELLENCE

Exclusive to this launch edition, the Byzantine Black Nappa leather interior showcases the full extent of DS Automobiles’ craftsmanship. Nappa leather seats shaped in a watchstrap pattern, engine‑turned aluminium accents and ‘pearl stitch’ detailing create a refined space designed around your comfort.

Nappa Leather seats, electric, ventilated, heated and massaging

Crafted in Byzantin Black Nappa leather, the seats of N°7 LA PREMIÈRE feature the iconic watchstrap design and offer heating, ventilation, electric adjustments and a massaging function. Discreetly integrated into the headrest and illuminated by a translucent DS logo, the DS NECK WARMER gently diffuses warm air around the neck, creating a subtly enveloping sense of well‑being.

ELECTRA 3D by FOCAL®

As standard, N°7’s audio system, with 14 speakers, a 690‑W amplifier and TA 3D tweeters integrated into the roof, delivers a remarkable sound immersion. The audio naturally surrounds passengers, offering a balanced  and always enjoyable listening experience.

Heated steering wheel and windscreen

The enveloping cabin of N°7 LA PREMIÈRE features a heated steering wheel for optimal comfort in all seasons. Its heated windscreen ensures quick defrosting. Intelligent features that naturally enhance your onboard well‑being.


POWERTRAINS

Available in 4 different electrified powertrains

- The 230 hp front-wheel drive (FWD) version has a range of up to 337 miles on the WLTP combined cycle (i) Figures shown for fuel consumption, CO₂ emissions and range conform to the WLTP test procedure on which new vehicles have been approved since 1st September 2018. The WLTP test replaces the New European Driving Cycle (NEDC) which was the testing protocol used previously. With more realistic testing conditions, fuel consumption and CO₂ emissions measured to WLTP protocols are, in many cases, higher than those measured according to the NEDC procedure. Values for fuel consumption, CO₂ emissions and range can vary depending on conditions of use and different factors such as: frequency of charging, driving style, speed, specification, options, kinds of tyres, exterior temperature and temperature inside the vehicle. Ask your retailer for more information. More details here.  

 

- With 245 hp front-wheel drive (FWD) long-range version, it can travel up to 460 miles on the WLTP combined cycle (i) Figures shown for fuel consumption, CO₂ emissions and range conform to the WLTP test procedure on which new vehicles have been approved since 1st September 2018. The WLTP test replaces the New European Driving Cycle (NEDC) which was the testing protocol used previously. With more realistic testing conditions, fuel consumption and CO₂ emissions measured to WLTP protocols are, in many cases, higher than those measured according to the NEDC procedure. Values for fuel consumption, CO₂ emissions and range can vary depending on conditions of use and different factors such as: frequency of charging, driving style, speed, specification, options, kinds of tyres, exterior temperature and temperature inside the vehicle. Ask your retailer for more information. More details here.  

 

- With 350 hp all-wheel drive (AWD) long-range version, it has a range of up to 421 miles on the WLTP combined cycle (i) Figures shown for fuel consumption, CO₂ emissions and range conform to the WLTP test procedure on which new vehicles have been approved since 1st September 2018. The WLTP test replaces the New European Driving Cycle (NEDC) which was the testing protocol used previously. With more realistic testing conditions, fuel consumption and CO₂ emissions measured to WLTP protocols are, in many cases, higher than those measured according to the NEDC procedure. Values for fuel consumption, CO₂ emissions and range can vary depending on conditions of use and different factors such as: frequency of charging, driving style, speed, specification, options, kinds of tyres, exterior temperature and temperature inside the vehicle. Ask your retailer for more information. More details here.  

 

With its fast-charging capability, it can charge up to 124 miles in 10 minutes and go from 20% to 80% in just 31 minutes.

 

Equipped with a petrol engine combined with a self-charging electric motor, the hybrid version of the N°7 LA PREMIÈRE offers a hassle-free driving experience, with no installation required, and is economical in terms of CO2 emissions (119 g/km CO2 (i) Currently undergoing WLTP homologation  ) and fuel consumption (44 mpg WLTP (i) Figures shown for fuel consumption, CO₂ emissions and range conform to the WLTP test procedure on which new vehicles have been approved since 1st September 2018. The WLTP test replaces the New European Driving Cycle (NEDC) which was the testing protocol used previously. With more realistic testing conditions, fuel consumption and CO₂ emissions measured to WLTP protocols are, in many cases, higher than those measured according to the NEDC procedure. Values for fuel consumption, CO₂ emissions and range can vary depending on conditions of use and different factors such as: frequency of charging, driving style, speed, specification, options, kinds of tyres, exterior temperature and temperature inside the vehicle. Ask your retailer for more information. More details here.   ). 

 



TECHNOLOGIES

N°7 LA PREMIÈRE features the most advanced technologies: DS EXTENDED HEAD UP DISPLAY, DS NIGHT VISION, DS DRIVE ASSIST 2.0, DS PIXELVISION…

Each innovation is designed to enhance your safety and comfort on every journey.

DS PIXELVISION
DS PIXELVISION intelligent headlamps adapt to your environment to adjust the lighting according to external conditions (city, countryside, weather...) and direct the light around bends to improve visibility in corners. Thanks to the PIXEL function, you can stay on high beam without dazzling the vehicle in front of you or oncoming traffic.
DS NIGHT VISION
DS NIGHT VISION makes night time driving safer. An infrared camera detects pedestrians and animals up to a distance of 300 meters. Potential dangers are displayed on the digital instrument panel screen so that the driver can anticipate them.
DS DRIVE ASSIST 2.0
DS DRIVE ASSIST regulates the distance to the vehicle in front of you. It keeps your DS in the position you have chosen in the lane, indicates the next speed limit and suggests adapting your speed accordingly in anticipation for your driving comfort. Discover everything you need to know about this feature.
DS ACTIVE SCAN SUSPENSION
DS ACTIVE SCAN SUSPENSION comprises a camera, four attitude sensors, three accelerometers and four variable dampers. The camera, positioned at the top of the windscreen, scans and analyzes road imperfections up to 25 meters ahead to ensure absolute driving comfort.

Your Technological Control Center: DS IRIS SYSTEM & ChatGPT

The intuitive and responsive DS IRIS SYSTEM now goes even further with Cerence Artificial Intelligence, enriched by the ChatGPT API (i) to deliver faster and more comprehensive responses than the previous DS IRIS SYSTEM voice recognition. ChatGPT is integrated into DS IRIS SYSTEM through Cerence’s audio and voice‑recognition technology. As a language model based on Artificial Intelligence and deep learning, it is designed to generate human‑like responses. However, as it is still an evolving technology, some answers or information may not be entirely accurate, complete or objective. As with any virtual assistant, we recommend not relying solely on the information provided and avoiding the sharing of private information. Please refer to the general terms and conditions.  

 

This new intelligence introduces a more natural, personalised relationship with your vehicle, turning your DS into a sophisticated travel companion that enhances safety, fluidity and enjoyment on every journey.

DS CONNECTED SERVICES

Exclusive services included with the purchase of your vehicle (i) Some services are available depending on the engine type and any options selected.  

AVAILABLE UPON PURCHASE:

- MyDS APP

- BLUETOOTH ®

- ANDROID AUTO™ & APPLE CARPLAY ™

CONNECT ONE PACK

Included for a period of 10 years after subscription, for any purchase of a new DS vehicle.

  • E-REMOTE CONTROL(i)
  • CHARGING SOLUTIONS WITH FREE2MOVE CHARGE
  • REGULAR AUTOMATIC UPDATES
  • DS DIGITAL MAINTENANCE E-BOOK
  • SOS & ASSISTANCE
  • DS REMOTE MAINTENANCE

(i) Thermal preconditioning of the cockpit, battery status and charging programming

CONNECT PLUS PACK :

Included for a period of 3 years after subscription, for any purchase of a new DS vehicle, from the date of the manufacturer's warranty.

CONNECT ONE & :

  • CONNECTED NAVIGATION with EV ROUTING embedded
  • E-ROUTES App by Free2move Charge
  • EV TRIP PLANNER
  • IRIS NATURAL VOICE RECOGNITION WITH CHATGPT
  • SEND2NAV
  • REMOTE CONTROL(i)
  • CONNECTED ALARM

(i) Includes remote locking and unlocking, with horn and lights activation.
The electric pictogram indicates services only available on 100% electric and/or plug-in hybrid vehicles.

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BESPOKE SERVICES

Only You

Find out about our suite of bespoke services, exclusive for DS owners.

DS Service Plans

Enjoy peace of mind with our service plans and extended warranty offers.
Legal information
¹ The fuel consumption or electric range achieved, and CO₂ produced, in real world conditions will depend upon a number of factors including, but not limited to: the accessories fitted (pre and post registration); the starting charge of the battery (PHEV only); variations in weather; driving styles and vehicle load. The plug-in hybrid range requires mains electricity for charging. The WLTP (Worldwide Harmonised Light Vehicles Test Procedure) is used to measure fuel consumption, electric range and CO₂ figures. Figures shown are for comparison purposes and should only be compared to the fuel consumption, electric range and CO₂ values of other cars tested to the same technical standard. The figures displayed for the plug-in hybrid range were obtained using a combination of battery power and fuel. Information correct at time of going to print. More details on WLTP can be found here.