DS AUTOMOBILES BECOMES A PARTNER TO THE FEDEX OPEN DE FRANCE AND TO THE FRENCH GOLF FEDERATION
Paris, 12th September 2025
Through these two strategic partnerships, DS Automobiles will reach out to and interact with the golfing world, while taking advantage of being close to more than 440,000 licensed golfers around France’s 608 golf courses.
DS Automobiles at the FedEx Open de France: a global reach
The biggest golf competition in France enjoys very wide media coverage. It is broadcasted in 167 countries and reaches more than 500 million households worldwide. The highlights are widely shown on social networks. These hours of broadcasting is an opportunity for DS Automobiles to promote its new products to a targeted community.
« DS Automobiles, the Fedex Open de France and the French Golf Federation, a natural partnership sharing common values and a demanding, pleasure-loving customer base, appreciative of responsible innovation and performance.»
Xavier PEUGEOT, DS Automobiles CEO
DS N°4 and DS N°8: new stars of the FedEx Open de France
The two latest DS Automobiles designs will be in the spotlight on the FedEx Open de France course, logically on holes N°4 and N°8. The latter will be on display at the start of hole N°8. Signs bearing the Brand’s logo will also be positioned on three strategic tees and greens to maximise the visibility of the Brand. N°8 will be shown in the Village, as well as at the entrance to the Saint-Nom-la-Bretèche Golf Course where the event will take place. N°4 will be exhibited at the players’ and journalists-only entrance. All spectators will be able to explore the world of DS at the DS stand and make an appointment for a personalised presentation and a test drive of the entire range in the DS STORE.
To guarantee transport for players and guests, DS Automobiles will make 20 DS N°8s available to the FedEx Open de France organisers, thereby taking advantage of a remarkable presence at the most significant golfing event in France with international media coverage.
« We are delighted to welcome DS Automobiles to the FedEx Open de France family. Associating the French National Open with an iconic French brand such as DS Automobiles seems perfectly natural to us and we look forward to working with it over the next three years. Our players will enjoy an elegant and comfortable shuttle service for their journeys to and from the Golf de Saint-Nom-la-Bretèche thanks to the cars provided by DS Automobiles, for which we are extremely grateful.»
Katinka DUFOUR, Fedex Open de France director
DS Automobiles becomes the French Golf Federation’s automotive partner
By becoming a partner to the French Golf Federation until 2027, DS Automobiles is joining forces with a discipline that continues to attract new participants. In ten years, the number of license holders has increased by 8.4%, with 34,148 additional licenses, reaching record levels in 2023 (445,306 license holders) and 2024 (442,536 license holders). DS will contribute to this development, like all FGF partners, by supporting the annual and national golf discovery operation “Everyone Golf”. An activity that testifies to the ambition of the FGF, established to grow the sport and distance it from stereotypes.
This buzz in clubs will be far from isolating for DS Automobiles. The Brand's 170 DS STORES, spread throughout France, will be invited to forge close links with the various clubs (in total, France has 734 facilities, golf courses, compact golf courses and driving ranges) to meet players and potential customers. DS Automobiles aims to develop a close relationship with golfers by taking full advantage of the power of the FGF’s digital ecosystem, relying in particular on the federation’s social networks which bring together nearly 350,000 followers.
The French Golf Federation will also be able to count on the availability of 10 models from the range as part of this exclusive partnership. A number of DS 3, DS N°4, DS 7 and DS N°8 models will thus become the official cars of the FGF from November 2025
« We are particularly pleased to welcome DS Automobiles to the French Golf Federation's club of partners. This collaboration illustrates a natural meeting between two worlds driven by excellence and a strong commitment to responsible innovation.
As DS Automobiles demonstrates through its premium positioning, its craftsmanship, and its transition to electrification, the Brand embodies the values we share: refinement, sustainable development and performance, as well as a passion for excellence.»
Pascal GRIZOT, French Golf Federation President
PLEASE NOTE
DS Automobiles and the world of golf are already a story in the making, with some fifty DS STORES organising the DS AUTOMOBILES Trophy locally, in partnership with a golf course in their region. This local initiative, which is very popular and in its 8th edition, testifies to the growing involvement of DS STORES on the greens. During this challenge, each best Net team qualifies for the national final, which will be held this year on 9 and 10 October at the Château de Cély Golf Club, near Fontainebleau.
