DS AUTOMOBILES SHOW STYLE AT THE PARIS FASHION WEEK®
Paris, June 18 2019
We are pleased to announce our partnership with the Fédération de la Haute Couture et de la Mode as part of the Paris Fashion Week® and the Haute Couture events.
We share with the fashion industry the same passion for style and a love of materials, and that's why, from June 18, DS Automobiles will accompany journalists, influencers and talents among the fashion capital with a fleet of DS 7 CROSSBACK SUVs proudly displaying the Paris Fashion Week® logo.
The women and men of DS Automobiles have strong affections to fashion. Working methods, such as the desire to shake up codes, surprise, experiment and invent, but also through the sourcing of new materials, strike a particular resonance with the creative world.
The research, which led to the appearance of tinted feathers in the cockpit of the Dream Car DS X E-TENSE; the manufacture of a unique to DS ‘Pearl’ topstitch; the design of ‘Guillochage Clous de Paris’ detailing and the inlay of crystal in the control buttons of DS 7 CROSSBACK are all creations shared with the fashion world which likes to combine tradition, style, experience and an innovative designer.
"Since the creation of DS brand in 2015, we have been working like a Haute Couture company to fully emphasis the interior of our distinctive creations," says Yves Bonnefont, CEO of DS Automobiles. "The Meilleurs Ouvriers de France shape the materials of DS 3 CROSSBACK and DS 7 CROSSBACK. They innovate by bringing new solutions with strong ideas that are really out of step with what exists today in the automotive market. This is why we are delighted to be working closely with the Fédération de la Haute Couture et de la Mode for the next editions of Paris Fashion Week®. It will be another opportunity to share our experiences with the most prominent French companies, as we have done since the beginning of our creative process."
This partnership reinforces the new dynamic and the actions implemented by the Federation of Haute Couture and Fashion to move towards a Paris Fashion Week® that is more attentive to ecological issues.
DS is already electrifying its entire range under the E-TENSE signature with DS 3 CROSSBACK E-TENSE, the first 100% electric model in its segment, and DS 7 CROSSBACK E-TENSE 4x4, with its 300-horsepower rechargeable hybrid engine for 36 miles of zero emission driving and emissions contained at 31 grams of CO2 per kilometre under the new WLTP approval cycle. From 2025 onwards, DS will only offer electrified vehicles of its new models.