DS DRIVER ATTENTION MONITORING

DS Automobiles is ahead of the safety development requirements with its DS DRIVER ATTENTION MONITORING, which helps keep drivers alert and prevents them from falling asleep at the wheel. The advanced technology tracks signs of tiredness, potentially helping save around 50 lives a year on UK roads.

The system, already available** on DS 7 CROSSBACK, combines a pair of infrared cameras focused on the driver with continuous vehicle position monitoring.

Futuristic driver-facing cameras, mounted above the steering wheel and at the top of the windscreen, monitor three key physical signs of distraction or drowsiness; movement of the eyes, eyelids or neck. If any of these are detected, an audible alert is set off and a warning notice appears on the digital instrumentation display.

At the same time, vehicle position monitoring constantly tracks the car in relation to road markings and warns the driver with an audible alert if there are any sudden or unexpected steering movements.

The combination of these technologies allows the DS DRIVER ATTENTION MONITORING system to comprehensively monitor drivers for the key warning signs of distraction and drowsiness and maximises the window in which a driver can be warned and encouraged to take steps to counter against it.

Head of Product, Vince Clisham said: “Distracted and tired drivers are a serious safety threat on roads across the UK and it is the cause of thousands of accidents a year, with some ending in fatalities. This serious issue can benefit from the latest technologies available, which is why we have made our DS DRIVER ATTENTION MONITORING technology available across the range on DS 7 CROSSBACK. Coupled with DS NIGHT VISION and DS ACTIVE LED VISION, DS Automobiles is able to lead the way on improving the safety on the roads.”

_{*Department for Transport Reported Road Casualties, Great Britain: 2017 Annual Report
**The Advanced Safety Pack is standard on Prestige and Ultra Prestige DS 7 CROSSBACK models, and a £875 - £700 option on Elegance and PERFORMANCE Line models}