DS Partner Brands & Ambassadors

Meet our partner brands

Chosen for valuing excellence as well as their undisputed expertise, DS Automobiles’ partners guarantee you a unique experience in our retailers and cars.

Beyond fashion

Official partner for Paris Fashion Week®, DS Automobiles shares the same philosophy of the poetry of lines and the exhilaration of expertise with this celebration of fashion and the avant-garde.

Beyond fashion

Official partner for Paris Fashion Week®, DS Automobiles shares the same philosophy of the poetry of lines and the exhilaration of expertise with this celebration of fashion and the avant-garde.

With this partnership, DS Automobiles pays tribute to the brand’s devotion to the world of design. Inspired by the desire to break the rules, surprise, experiment and invent, the union also strengthens the momentum established by the Fédération de la Haute Couture et de la Mode to move towards a more responsible Paris Fashion Week®.

There are close links between DS Automobiles and the world of fashion. High-quality materials and unique concepts such as Pearl stitching, Clous de Paris embossed inserts and watchstrap upholstery seats strike a special resonance in creative and innovative design circles.

Official event car

DS Automobiles works with Paris Fashion Week® to support guests during the event and enable them to get round Paris in our elegant, daring and inspirational cars.

Since January 2020, the Fédération de la Haute Couture et de la Mode has chosen an electrified fleet with low CO2 emissions made up of fifteen DS 7 plug-in hybrids.

A series of unique podcasts

Fashion documentary maker Loïc Prigent and Julien Da Costa who covers with him the shows of Paris Fashion Week, describe their hectic days in exclusive podcasts. The stories are intertwined inside DS Automobiles partner vehicles.

Listen to the podcasts

DS Automobiles through the photographer's lens

Discover or rediscover memorable moments from the DS Automobiles and Paris Fashion Week® partnership.

A shoot with DS 4

For the Paris Fashion Week® women’s ready to wear fashion autumn-winter 2022-23, DS Automobiles has created an editorial photo shoot inspired by the design language of the greatest fashion photographers with the involvement of the model Zoé Hotuqui dressed in Coperni.

Balmain inspires DS Automobiles

Paris Fashion Week® 2021 and the BALMAIN Festival offered DS the opportunity to bring the brand and fashion together during a shoot, celebrating the meeting of refinement, the spirit of the avant-garde and French expertise.

DS Automobiles lights up the Coperni show

During Paris Fashion Week® Women 2021, Coperni set the stage for its show in the Accor Arena Paris. DS Automobiles supported this extraordinary set design with thirty-six electrified cars (DS 7 CROSSBACK and DS 3 CROSSBACK E-TENSE), positioned on either side of the podium to light the show, which welcomed the event’s 70 guests.

DS CONSCIOUS COLLECTION, the meeting of artisanal know-how and innovation

During Paris Fashion Week® Womenswear Autumn-Winter 2021-2022, DS Automobiles introduced DS CONSCIOUS COLLECTION. This unique capsule collection of four unisex garments that absorb CO2 was created in collaboration with the emerging EGONlab label and the London-based studio for research and innovation, Post Carbon Lab. This initiative echoed Future Craft, a philosophy aimed at creating innovative and high-tech materials with the sophistication that's so dear to the brand.

DS Automobiles celebrates the designers of tomorrow

Since its launch, DS Automobiles has been inspired by fashion in creating its visual identity. Through two editorials entitled ‘Un autre regard’ (Another Perspective), the DS brand has honoured eight designers, including Thebe Magugu, Maria Boyarovskaya and Mossi Traore.

Thebe Magugu x DS X E-TENSE

Thebe Magugu studied design, fashion and photography at the prestigious LISOF school of fashion in Johannesburg. He launched his brand in 2015 after working for several fashion houses and designers. He creates his modern clothes with an African splash by using local techniques for weaving the fabrics during manufacture.

Boyarovskaya x DS AERO SPORT LOUNGE

Boyarovskaya is a women’s clothing brand based in Paris and founded by Maria Boyarovskaya and Artem Kononenko in 2016. Deconstructing the rules of fashion, their clothes are minimalist and often biodegradable. Their designs are characterised by their efficient cut with modern elegance.

Mossi x DS E-TENSE x DS DIVINE

The designer Mossi Traore oversees two projects at the same time. The first is a fashion school that teaches students to develop their expertise and put it into practice. The second a clothing brand with clean lines and a timeless beauty. These two projects come together in his collections, designed and made at workshops in the Parisian suburbs.

Gatherings and designs

In July 2020, DS Automobiles presented for the first time "Un autre regard", a fashion editorial photo shoot born from the meeting of creations from different universes, linked by an avant-garde spirit. Identified by the Federation of Haute Couture and Fashion as emerging brands, BLUE MARBLE, BORAMY VIGUIER, EGONlab, GERMANIER and MANSOUR MARTIN offered looks emblematic of their work. Going down the Seine, downstream from the Palais de Tokyo where these talents usually present their trends, photographer Paul Franco took over the Château de Bizy to reveal his vision of Paris Fashion Week 2020. Five paintings were staged in the courtyard and gardens of the castle with DS 3 CROSSBACK E-TENSE, DS 7 CROSSBACK PLUG-IN HYBRID AWD 300 and DS 9 PLUG-IN HYBRID.

Visit Paris Fashion week website

Time-keeper

Our teams work with the French watchmaker B.R.M Chronographes to fit exclusive timepieces to our interiors, combining sophistication with daring creativity and requiring the best possible expertise.

Founded in 2003 by Bernard Richards, who is passionate about mechanical precision, B.R.M Chronographes only makes uniquely innovative pieces that are finished entirely by hand and can be personalised as desired. The exclusive timepieces designed by the French watchmaker for DS Automobiles make each car an expression of style with a strong personality and cutting edge design.

B.R.M R180, a distillation of design and expertise

Created exclusively to adorn the dashboard of DS 7, the B.R.M R180 timepiece emerges in splendour from its case the moment your car starts. Technology orientated behind its sophisticated appearance, it automatically moves to the correct time depending on the seasons and where you’re travelling. Enjoy the elegance of this unique timepiece.

Visit the B.R.M CHRONOGRAPHES website

SENSATIONS

Like DS Automobiles, Focal dedicates its unique expertise to performance and pure enjoyment, pushing the boundaries of sound and bringing you a uniquely immersive experience in our cars.

A new level of comfort in sound

After being rolled out across the entire DS range, the technology is evolving and now incorporates 3D SOUND: FOCAL ELECTRA becomes Electra 3D by Focal. Truly soaks you in sound with an immersive architecture of 14 speakers and 690 Watts of power painstakingly positioned in the cockpit. A purity of sound enhanced by the installation of acoustic glass and a bond-welded body to eliminate all vibrations and guarantee you perfect listening comfort.

Bringing together sound, emotion and feelings

Since 1979. Focal has been revolutionising the world of audio, driven by its passion for music, innovation and design. In their French workshops located in Saint-Etienne, the Focal design teams develop and build bespoke systems giving the best sound to audiophiles and music lovers. Motivated by their quest for excellence, they offer premium alternatives for performance and enjoyment. Our two organisations work together on the audio architecture for each of our designs, to enhance each moment of your journey, ensuring an unobtrusive and elegant installation for exceptional acoustic enjoyment.

Visit the FOCAL website

A multi-faceted partnership

Born with the development of a performant lubricant, our partnership with TotalEnergies is now as much about technology as sport and manufacturing.

A partnership devoted to innovation

Since the creation of DS Automobiles in 2014, our engineers have been working alongside those from TotalEnergies to develop high performance lubricants for all our cars. Tailor made for your car, they guarantee that you have a smooth and fuel-efficient drive. Benefit from the partnership between the leading experts for the perfect driving experience.

For technology and performance

Extending to the Formula E race tracks, the collaboration between TotalEnergies and our racing division DS Performance has led to important technical innovations such as reducing internal friction in motors. Tested in extreme conditions they optimise the performance of our cars and help them to win races.

Visit the TotalEnergies website

Taste pleasure

Shared values of sophistication and innovation. The moment you enter a DS Store, we will greet you with a Nespresso coffee to delight your senses.

A world of flavours

DS Automobiles has a relationship with Nespresso, a brand sharing the common values of distinction, refinement and innovation. A pioneer and benchmark in premium coffee capsules, Nespresso is committed to supplying high-quality coffee over the long term, which preserves the environment and improves the living conditions of coffee farmers.

VISIT NESPRESSO WEBSITE

A unique culinary experience

By focusing on an aesthetic and cultural approach to travel, DS Automobiles has collaborated with La Malle Bernard, the oldest box, packaging and trunk maker still active in France, and the French Entreprise du Patrimoine Vivant.

Exclusive editions of trunks representing the French art of travel have been designed by DS DESIGN STUDIO PARIS and made by La Malle Bernard. This design channels the best luxury leather goods expertise in an ultra-limited edition.

A unique culinary experience

A series of designs dedicated to the French Art of Travel

After the Culinary Trunk, DS Automobiles is introducing a new iteration with the Picnic Trunk, still handmade by La Malle Bernard.

The DS Automobiles Picnic Trunk showcases premium materials with a nappa leather finish in a Pearl Grey colour identical to that of the ESPRIT DE VOYAGE Collection and high-quality fabric inside covering the panels made from wooden barrels of poplar.

The details also display the signatures of expertise with Clous de Paris embossed handles, nickel-plated jewellery clasps and hand-sewn leather handles. Each trunk is designed by hand by the trunk makers at La Malle Bernard and requires several dozen hours of work.

Visit La Malle Bernard website

Book a trunk

The symbol of culinary art

Deeply connected to gastronomy, DS Automobiles joined forces with the Tour d’Argent for the reopening of the most iconic of Parisian restaurants. A symbol of universally recognised French expertise, the Tour d’Argent has hosted the world’s biggest celebrities for several centuries.

The expression of the lifestyle experience

First rated Three Stars by the Michelin Guide in 1933, the Tour d'Argent reopened after more than a year of work, led by the architect Franklin Azzi. Chef Yannick Franques enhances the classic recipes from the Tour d'Argent's culinary heritage which the restaurant is renowned for and also offers new recipes. On the fifth floor of the Tower, a new Apartment designed with the finest French craft houses encourages you to share the history of the place. Inspired by the taste for travel and refinement, this Guest Apartment offers a Parisian lifestyle experience that begins by arriving in a DS 9 OPERA 250, whose Midnight Blue colour is finished off with the “TOUR D’ARGENT” signature and its coat of arms. The car's interior is adorned with the Tour d'Argent logo embossed on the rear of the front-seat headrests and a badge elegantly displayed on the dashboard.

Visit la Tour d'Argent website

A major sporting commitment

By becoming a partner of the French Golf Federation (ffgolf) through 2027, DS Automobiles is aligning itself with a sport that continues to attract new enthusiasts. DS Automobiles will contribute to this growth by supporting, alongside all ffgolf partners, the annual nationwide initiative to introduce people to golf: “Tous au Golf” (“Everyone to Golf”). This campaign reflects ffgolf’s ambition to grow the sport and break away from outdated stereotypes.

A partnership in the name of performance

To mark the launch of the DS N°4 and N°8 models, DS Automobiles will provide 20 DS N°8 vehicles to support the transportation of players and guests at the FedEx Open de France. This initiative ensures a strong presence at France’s most prestigious golf event, which enjoys international media coverage.

As part of this exclusive partnership, the French Golf Federation will also receive 10 additional vehicles from the DS range. Starting in November 2025, several DS 3, DS N°4, DS 7, and DS N°8 models will officially become the designated vehicles of the ffgolf.