New Limited Edition DS 7 CROSSBACK Louvre

21 December 2020




Thanks to a partnership with the Louvre museum dating from the conception of DS Automobiles, DS 7 CROSSBACK is now being offered as an exclusive “Louvre” limited edition, complete with unique features.

Hints of the museum are replicated by our craftsmen in DS 7 CROSSBACK LOUVRE with special “Louvre” badges incorporated subtly onto the bonnet, the front doors and tailgate. The DS Wings and window surround are highlighted with Gloss Black, as are the roof bars and rear light trim.




Personalised to the last detail, DS 7 CROSSBACK LOUVRE adds a touch of elegance with the laser Pyramid etching on the black door mirror housings. As a final point of exterior sophistication, DS 7 CROSSBACK Louvre ushers in a new 20-inch ALEXANDRIA alloy wheel design.
Inside, the Pyramid pattern is displayed subtly by a 3D image on the air vents, the dashboard and the embossed Nappa leather lid of the central storage compartment.

DS Automobiles’ art of travel becomes the art in travel with characteristic comfort in a setting featuring delicacy and elegance. The demonstration of French expertise combines with new techniques such as 3D imaging or laser engraving and the mastery of high-quality materials like the Black Basalt Nappa leather watchstrap upholstery. It’s the culmination of a long and close collaboration with the Louvre which has given rise to this union between culture and the art of travel.

The love of art and culture comes in a variety of new and exclusive ways. With DS 7 CROSSBACK LOUVRE, travellers are encouraged to discover the most iconic works from the most beautiful museum in the world.

DS 7 CROSSBACK LOUVRE is a delight to the senses, showing pieces of art on the large, high-definition 12-inch touchscreen. Each work is also transformed into a source of inspiration through listening to a podcast of about four minutes, designed to reveal all their secrets (available in French, English, German, Spanish and Italian).

182 works have been selected by teams from the Louvre museum and DS Automobiles to represent every collection and department. They can be viewed each week or found through a search engine to enhance DS 7 CROSSBACK LOUVRE’s interior. The ultimate in sophistication is being able to travel with a work of art - painting or sculpture - displayed on the central screen.

Another exclusive benefit: every DS 7 CROSSBACK LOUVRE customer is being given a unique “Amis du Louvre” card which guarantees them unlimited access to the permanent collections and to temporary exhibitions at the Louvre and Eugène-Delacroix museums, with priority access to the Louvre Museum through the Passage Richelieu, one free entry for a companion, free entry to the Gallery of Time at the Louvre Lens and the Louvre Abu Dhabi and offers in more than a hundred or so other museums for a year.