VIVATECH 2026: ON THE ADOBE STAND, DS N°7 WILL BE THE AMBASSADOR FOR FIREFLY, ITS GENERATIVE AI SOLUTION
Long-standing partners DS Automobiles and Adobe are joining forces for the VivaTech show
Visitors will also be invited to design their own version of DS N°7 via interactive terminals. But where a traditional configurator would apply restrictions, Adobe will open up a new area of possibilities. Colours, textures, driving environments: each parameter will become a lever for personalisation in the hands of the visitor, who will then compose a DS N°7 in their own image. Once the choices have been made, Adobe Firefly will generate a unique visualisation of the car in a few seconds. Then each participant will leave with a downloadable personalised image and a metal keychain from their design, as a souvenir of this unique creative experience.
This simulation, located at the heart of a stand of more than 300 m2, illustrates the vision shared by DS Automobiles and Adobe: innovation is no longer defined by the product alone, but by the experience that surrounds it. DS Automobiles brings the object of desire, a model with the silhouette of a compact SUV and a distinctive and statuesque design supporting comfort and efficiency (electric range up to 460 miles, WLTP cycle); Adobe provides an innovative Artificial Intelligence layer that amplifies emotion through the creativity and playfulness of the suggested animation. DS Automobiles and Adobe demonstrate how generative Artificial Intelligence, and more specifically Firefly, enables leading brands to produce personalised and engaging creations, all in a secure digital environment.
“Our collaboration with Adobe is a perfect example of how DS Automobiles is embracing the potential of generative artificial intelligence tools such as Adobe Firefly, which can transform the way we communicate and fuels our creativity. At VivaTech, around our new creation N°7, we are giving substance to our vision of the customer experience generating emotion at the very first meeting.”
Bastien SCHUPP, DS Automobiles Marketing and Communications Director
Since its creation, DS Automobiles has been using Adobe solutions
Adobe has long been a strategic technology partner of Stellantis, supporting its digital transformation on a global scale and enabling DS Automobiles to benefit from and leverage various solutions organized around three pillars:
- Adobe Experience Manager, to operate a web ecosystem around the world
- Adobe Commerce, to deliver omnichannel shopping experiences
- Adobe Creative Cloud and Adobe Acrobat, for workflow creation and document management
At VivaTech, DS Automobiles and Adobe are highlighting Firefly generative Artificial Intelligence, which uses models exclusively trained on licensed or public domain content. Firefly models are designed to help minimize commercial and reputational risks while enabling brands to fully leverage the potential of AI. For DS Automobiles, this translates into the ability to modify image backgrounds and adapt visuals to each market, while preserving the realism and visual integrity of its cars.