Concept cars are vital for DS. They let us explore the future and ensure our unique style continues to evolve
The concept car is as crucial to our designers as their computers. It enables them to see how their ideas work in three-dimension on a full-size model. It lets them try out new ideas without the constraints of production. And it gives you the chance to see the direction our designers are heading in and tell us what you do and maybe even don’t like. It’s through a series of concept cars that our designers have constantly refined the details of the style that our cars are becoming famous for.