SENSATIONS Focal Electra® & DS Automobiles

With Focal Electra®, DS Automobiles is pushing the the boundaries of sound to bring you a uniquely immersive experience combining technology, engineering, quality materials and design.

Bringing together sound, emotion and sensations

Since 1979. Focal has been revolutionising the world of audio, driven by its passion for music, innovation and design. In its French workshops located in Saint-Etienne, the teams from Focal design, develop and build bespoke systems giving the best sound to audiophiles and music lovers. Motivated by their quest for excellence, they offer premium alternatives for performance and enjoyment. Our two organisations work together on the audio architecture for each of our creations, to enhance each moment of your journey, ensuring an unobtrusive and elegant installation for exceptional acoustic enjoyment.

A new level of comfort in sound

The exclusive Focal Electra® system built into our cars truly engulfs you in sound with an immersive architecture of 12 to 14 speakers painstakingly positioned in the cockpit. A purity of sound enhanced by the installation of acoustic glass and a bond-welded body to eliminate all vibrations and guarantee you perfect listening comfort.