DS AUTOMOBILES: ANTOINE ROZNER APPOINTED NEW AMBASSADOR AND TITLE PARTNER OF THE ITALIAN OPEN
DS Automobiles strengthens its presence in golf with Antoine Rozner as its new ambassador and by becoming the Title Partner of the Italian Open.
Antoine Rozner, new DS Automobiles ambassador
A leading figure in French golf, Antoine Rozner competes on the DP World Tour and the PGA TOUR among the world’s elite.
A three-time winner on the European Tour, having delivered his strongest season in 2024 and recently finishing in the top 10 at the 2026 Qatar Masters, he embodies a path of excellence built on performance, precision, and mastery.
His playing style—precise, thoughtful, and elegant—resonates with the founding values of DS Automobiles: innovation, excellence, and refinement.
With a modern and inspiring image, Antoine Rozner is a natural ambassador who carries the premium and avant-garde vision of DS Automobiles across the world.
“I am delighted to be associated with a brand like DS Automobiles, which embodies French innovation and excellence. Golf is a precision sport where every detail counts, and I find this same requirement in the world of DS. This partnership was a natural fit around strong common values.”
Antoine Rozner, French golf professional and DS Automobiles Ambassador
DS Automobiles 83rd Open d'Italia : a special setting for a premium signing
From 25 to 28 June 2026, the Circolo Golf Torino – La Mandria, one of the most iconic courses in Italy, will host the 83rd Italian Open.
In this prestigious setting, DS Automobiles gave its name to the competition – DS Automobiles 83rd Open d'Italia – indicating an unmissable event on the DP World Tour.
Bringing together many international players who will compete for an incredible €3 million prize fund, the event will offer the Brand a means of expressing all its expertise and attention to detail, as well as an environment conducive to expanding its world:
- The presence of various DS Automobiles models on site and in the middle of the village,
- Premium reception and hospitality areas,
- Entry of DS Automobiles teams in Pro-Am (competition taking place on the fringe of the DS Automobiles 83rd Open d'Italia, including a professional golfer and two or three amateurs in each round),
- Provision of a fleet of vehicles to support players and guests
Each point of contact with the public will be designed as an experience, faithful to the French art of travel directed by DS Automobiles.
“This title partnership is part of a global strategy that we have built around three complementary pillars: international visibility, territorial anchoring and exclusive experiences. The DS Automobiles presence at the biggest golf competitions gives us global media exposure and allows us to address an audience that is perfectly in line with the spirit and values of our brand.”
Bastien Schupp, DS Automobiles Marketing and Communications Director