24 September 2019
There is a premium Parisian environment waiting to greet prospective customers of DS cars at Birmingham North, with a DS dedicated new DS STORE that is opening in August 2019. DS STORE Birmingham North is located at 857 Tyburn Road, Birmingham B24 9NY and near the main arterial M6 motorway, with a brand-new showroom to represent the fast-emerging premium French car brand DS Automobiles, established recently in 2015. The luxurious environment welcomes all visitors to see and experience the new range of DS products harnessing the very latest technology, and DS STORE Birmingham North offers new and used car buyers a special environment to explore, experience, specify and purchase their next DS car.

As an all-new building, DS STORE Birmingham North is the largest dedicated DS retail space in the area. The showroom can accommodate a display of five DS cars, which are positioned around in the DS lounge area. Here customers can be comfortably seated on bespoke leather furniture, and in fully air-conditioned surroundings, lightly scented with the exclusive DS ambience-scent to peruse within the stylish and chic environment that also displays a compilation of beautifully crafted items, from collectors’ models to leather bags.


Doug Graham, General Manager - Robins & Day at DS STORE Birmingham North commented; “The new DS STORE Birmingham North is a very welcoming and stylish environment for our prospective customers, who will be attracted to view our products and services in these immersive, luxurious and spacious surroundings. This is a more relaxed and intimate car-buying experience for enhanced well-being.”

Specially trained DS Expert Advisers are on hand to help visitors at DS STORE Birmingham North. As with all DS retail centres, DS STORE Birmingham North has been designed in line with the brand’s ‘ONLY YOU, the DS Experience’ programme. It means customers will benefit from a portfolio of services that go beyond regular customer services for a unique DS ownership experience. For new owners, this could well start in DS STORE Birmingham North’s bespoke handover area.
Alain Descat, UK Managing Director at DS Automobiles, commented; “DS STORE Birmingham North has been finished with great attention-to-detail and is a delightful environment to enjoy the purchase experience, complimented by DS Expert Advisors for a one-to-one guided service, immersed in the DS brand.

“DS is a premium-positioned, bold and daring automotive brand with ambitions to be the credible premium alternative to more mainstream competitors. All are models are offered with Petrol, Diesel or E-TENSE (electrified as a BEV – Battery Electric Vehicle or petrol PHEV – Plug-in Hybrid Electric Vehicle).”


DS STORE Birmingham North is located at 857 Tyburn Rd, Birmingham B24 9NY and calls can be made to 0121 306 4442, with more information to be found at website: /


Since 1 July, DS became a dedicated DS-only franchise and the network of DS STORES and DS SALONS has been expanding progressively with new outlets across the UK – currently with 35 outlets in key cities across the UK with more opening soon.