DS AUTOMOBILES AT THE 2026 PARIS MOTOR SHOW: THE EXCITEMENT BUILDS.
A surprise ‘vision of future design’ from the brand is set to create a buzz at the stand.
From 13 to 18 October 2026, DS Automobiles invites the public to the Parc des Expositions at the Porte de Versailles in Paris for the latest edition of the Paris Motor Show. This event is a highlight for the brand, which is situated in Hall 4, at the heart of the area occupied by all the Stellantis brands, and showcases its renewed identity through a stand that serves as a showcase for all of DS Automobiles’ expertise.
Designed as an open, elegant and soothing space, the DS showcase combines fine, carefully selected materials with architecture featuring fluid lines. Inspired by a spirit of design and tranquillity, its layout showcases a large, luminous dome, the true centrepiece of the installation. A mezzanine overlooks the entire space, offering a privileged area for welcoming the brand’s guests.
Twenty sales assistants, five ‘Product Geniuses’ and three hostesses will be on hand to assist visitors throughout the show. They will be able to showcase the models, answer questions and offer a personalised introduction to the world of DS Automobiles.”
Positioned at the centre of the stand beneath the dome, the surprise conceived by DS Automobiles promises to turn heads and get the public ‘excited’. It represents a bold vision of the brand’s future design potential and will serve as a major statement for DS Automobiles at the Paris Motor Show.
To mark this unveiling, DS Automobiles will be offering a unique digital experience. Inspired by the filters available on Snapchat, a web app will allow visitors to take a selfie with a personalised version of this concept car. They will be able to choose from a range of backgrounds and different styles, including a variety of colours, before saving and sharing their creation. No download will be required: the experience will be accessible directly via a QR code.
“The Paris Motor Show is the unmissable showcase for our brand, which is at a pivotal phase in its young history with the launch of the DS N°7. The Paris Motor Show is the ideal setting to highlight our new showpiece for comfort, refinement and technology.
Through the exhibits and activities on offer, the DS stand will embody DS Automobiles’ raison d’être: that of being the premium French brand that is an ambassador for French expertise and asserts ‘distinctiveness’. A brand firmly looking towards the future, just like the exploratory concept car that will take pride of place at the centre of the operation.”
Xavier Chardon, DS Automobiles CEO
Six production models to showcase a modern, revamped range
Centred around the brand’s forward-looking surprise, six production models will showcase the current new face of DS Automobiles. The DS N°8, the 100 per cent electric flagship, will be joined by three N°7 models, allowing visitors to discover several versions of this new SUV. The DS 3 Maison Sarah Lavoine will bring its own unique character, whilst the N°4 will round off this presentation of a fresh, cohesive and thoroughly revamped range.
The DS Boutique: where design meets art
The public will also be able to admire the expertise of a DS Automobiles master upholsterer. Present on the stand, he will perform a variety of jobs live and share the expert moves that shape the interiors of DS designs, from material choice, cutting and sewing to finishing. He will invite the most curious visitors to try their hand at it alongside him.
The DS Boutique will continue the exploration of the Brand’s world with a special selection. Original sketches by the Brand’s designers will be offered, all unique pieces that are true works of art. This collection will highlight the creative act, from the first intentions sketched on paper to the final lines that express DS Automobiles’ aesthetic requirements.
Experience the intensity of a SailGP race day
As a partner to the French SailGP team, DS Automobiles will invite visitors to come and enjoy an extraordinary experience with virtual reality headsets that will immerse them in the excitement of a Grand Prix day and let them feel the adrenaline that drives the competing crews.
This immersive experience will put them at the heart of the action, both in the stands with the fans and on board boats (F50) capable of reaching speeds of more than 100 km/h, such as that of the DS Automobiles SailGP Team France, which flew at 107.63 km/h during the Sassnitz Grand Prix (Germany) last August. A spectacular way to feel the speed, precision and quest for performance that bring DS Automobiles closer to the SailGP championship.
The Paris Motor Show to the beat of DS Automobiles
Many other surprises will punctuate the week. Musical entertainment will make the DS stand buzz and complement the DS Motor Show highlights.
SAVE THE DATE: at 5:00 p.m. on Tuesday, 13 October, Étienne de Crécy, a leading figure on the international electronic music scene, will perform live at the heart of the DS stand.