DS 4

DS 4 La premiere

BE ONE OF THE FIRST Limited Edition DS 4 La Première

Unique and distinguished, DS 4 La Première marks the arrival of our new model with an exclusive version. With this Limited Edition, DS 4 features the best technology as well as the highest quality interiors and materials in the range.

A UNIQUE OPPORTUNITY Privilege for the most avant-garde

Driven by an avant-garde spirit and with an exceptional heritage, the DS brand aims to embody French luxury know-how. Our innovative spirit is infused into each model that we create.


The DS 4 La Première Limited Edition is available exclusively for online reservation until the end of July 2021.

Reserve yours online now and secure the exclusive specification and equipment levels available on this Limited Edition model.

Enjoy exclusive equipment

By reserving online, you can secure this limited edition model with high levels of specification including Opera interior with watchstrap styled Nappa leather, electric, heated and ventilated seats and DS ACTIVE SCAN SUSPENSION.


This reservation is subject to an initial online payment of £500. DS Concierge will be on hand to provide personalised support every step of the way from the initial reservation to the delivery of your DS 4 La Première.


Let yourself be seduced by our prestigious creation, an alliance of French know-how, excellence and technological avant-garde.

DS 4 La Premiere charging

EXTERIOR ELEGANCE Exclusive features and standard equipment

Available exclusively with the Lacquered Grey colour, flush fitting door handles match the colour of the body work.

Exclusive La Première badge

At the front of the car, the “1” badge designates this exclusive Limited Edition. With its two 'Clous de Paris' embossed strips, it makes it stand out from the rest of the DS 4 range.

Exclusive finish

The chromed black grille combined with the gloss black DS WINGS at the front, the Perla Black roof and the black strip between the rear lights give this model an air of elegance, purpose and sportiness.

Two sophisticated colours

DS 4 La Première is available in two colours: Lacquered Gray (as standard) created for DS 4, chic and robust, or our Crystal Pearl shade (optional extra), for a subtle and elegant look. Enhanced with a Gloss Black roof, they capture the light and enhance the car’s sleek and strong lines.


Our DS MATRIX LED VISION projector headlights include Matrix Beam and Dynamic Bending Light (lighting that adapts when turning into corners) technology. With five pre-set modes, they automatically adjust to their environment, enabling you to drive on full beam headlights without ever dazzling other road users.

Reflective design coating

A sophisticated way of linking the bodywork to the glass, reflective design is an innovative decorative feature that enhances the rear privacy glass.

Flush fitting door handles

Tying in perfectly with DS 4 La Première’s lines and design, the door handles glide out automatically as if by magic when the driver gets close. Access to the boot is also automated with the electric tailgate and handsfree function.

19 inch 'SEVILLA' alloy wheels

The elegant alloys take the wheels a step further by emphasising the car’s athleticism and aerodynamic profile. Combined with gloss black, the diamond cut design captures the light and really stands out.

3D rear lights with scale finish

An iconic brand signature, the laser-cut rear lights that give a scale-like impression emphasise DS 4 La Première’s sophisticated design. Particularly slim and sculpted and featuring scrolling indicators, the combination provides a futuristic visual spectacle for an expressive and modern appearance.

SOPHISTICATED INTERIOR Subtle finishes and quality materials

DS 4 La Première cultivates a sense of special elegance and purity with its Criollo Brown Opéra interior and its watchstrap upholstery-clad ventilated, massaging and heated leather seats.

Criollo Brown Opéra interior with Nappa watchstrap leather seats

Appreciate the excellence of our most distinguished interior: Criollo Brown Opéra. Featuring the DS logo, our iconic seats in Nappa leather with watchstrap upholstery are ventilated, massaging and heated to make journeys comfortable throughout the seasons.

Ash Brown trim

Elegant and exceptionally clean, DS 4 La Première’s interior is scattered with premium finishes and unusual materials that enhance it. The combination of brown ash, pearl stitching and Nappa leather create the ultimate atmosphere to travel in, for you and your passengers.

Leather covered heated steering wheel

The ultimate touch: the steering wheel is completely covered in Fleur leather and features a heated function to enrich your driving experience.

TECHNICAL PURITY Standard equipment included in the limited edition

Enjoy a relaxed driving experience and maximise your in-car safety with the innovative driver assistance systems on DS 4 La Première.


The Extended Head-up Display delivers an immersive visual experience that’s close to augmented reality. Projected across the windscreen in a 21 inch diagonal image four metres in front, digital information seems to appear directly on the road so you never have to take your eyes off it.


DS IRIS SYSTEM is our new intuitive and ergonomic information ecosystem that can be completely personalised. A true personal assistant, it understands your commands and the system carries them out.


The DS SMART TOUCH interface lets you operate your favourite shortcuts with a single gesture so you can concentrate on your driving. Stay focused on your driving with this cutting edge, intuitive and innovative technology.


DS ACTIVE SCAN SUSPENSION instantly analyses bumps in the road and as a result adjusts how hard or soft the suspension is to guarantee you have a class-leading ride.

360 Vision

Approach manoeuvres comfortably with four cameras located in the car and on the mirrors. Visualise where you're going and predict any obstacles with dynamic guiding lines shown clearly on your in-car HD touchscreen. Enjoy optimal vision with electrochrome door mirrors that adapt to the light.

DS AIR, invisible air vents

Seamlessly integrated into the dashboard, DS AIR is an innovative ventilation system that is both unobtrusive and efficient. Thanks to its compactness, this system enhances the dashboard's sleek and uncluttered design.


DS DRIVE ASSIST is a system that semi-autonomously controls your direction and speed, providing safety and peace of mind on the road. Let the car take the lead, enjoy a comfortable and soothing drive and take back control whenever you want.

Rear Traffic Detection Pack

This pack is made up of two features: long distance Blind Spot Monitoring senses vehicles up to 75 metres behind you. Rear Traffic Alert enables you to reverse in complete safety.



Criollo Brown OPÉRA interior

- Watchstrap design high density foam Criollo Brown Nappa leather seats

- Criollo Brown Nappa leather trim with pearl stitching

- Ash Brown trim

- Multi-function leather steering wheel with Criollo Brown leather centre

- Criollo Brown Nappa leather dashboard with stitching

- Criollo Brown Nappa leather door panels

Metal door sill protectors with DS logo

Electric front seats with memory function and driver's lumbar adjustment

Heated, massaging and ventilated front seats

Adjustable driver's seat cushion

4-way adjustable high density foam head restraints

Rear-seat head restraints (x3)

Central rear armrest with 2 cupholders

Light roof lining





 ""La Première"" badging

Gloss Black diamond cut 19 inch 'SEVILLA' alloy wheels

Gloss Black wheel centre caps



Tinted rear side and back windows

Laminated front and rear side windows

Back window with Reflective Design coating

Gloss Black side window surrounds

Perla Nera Black roof

Gloss Black front grille with chrome highlights

Gloss Black DS Wings

Gloss Black tailgate strip

Perla Nera Black door mirror housings

3D rear lights (scale finish) with scrolling LED indicators

LED Daytime Running Lights

DS MATRIX LED VISION with Dynamic Bending Light function



Safety equipment:


Temporary puncture repair kit

Tyre Pressure Monitoring System

ISOFIX child seat anchoring points on front passenger and outer rear seats

Top-Tether system on outer rear seats

Automatic Emergency Braking up to 80 mph

LED number plate lighting

Hill Start Assist


Driver Attention Alert with camera

Post-crash braking system (PCB)

Extended Traffic Sign Recognition

Front, side and curtain airbags and rear curtain airbags

Front central airbag

Warning light and sound for unfastened front and rear seatbelts



Driving features:


Steering wheel mounted paddles

DS E-TOGGLE (8-speed automatic gearbox)

""Favourite Driving Mode"" button

7 inch digital instrument cluster




- Infotainment system with 10 inch HD touchscreen

- Natural voice recognition

- Bluetooth

- Wi-Fi


Electric folding door mirrors with LED DS logo

Door mirrors linked to reverse gear and with memory function

Auto-dimming door mirrors

Auto-dimming frameless rear view mirror


Cruise control and speed limiter

Automatic headlights

Automatic main beam


Rear Traffic Detection Pack

- Rear Traffic Alert

- Long distance Blind Spot Monitoring

Front parking sensors with reversing camera

360 Vision




Comfort features:


Heated steering wheel

2 cupholders

Stop & Start

Aluminium pedals

Criollo Brown Nappa leather covered centre console with closed storage and phone holder

Key fob with chrome insert

Central locking for doors, boot and fuel filler flap

Manual driver's door locking

Electric child locking on rear windows

Electric tailgate and hands free function

One-touch electric front and rear windows with pinch protection

Automatic door locking when driving

Hydraulic bonnet struts

4 metal boot anchoring points

Chilled storage in middle armrest

1/3-2/3 split-folding rear seat

Special storage for charging cable on E-TENSE 225

Luggage straps

Ski flap

Premium carpet mats front and rear

DS AIR (innovative system of invisible air vents)

Automatic air conditioning with ""Quick Launch"" function

Air vents for rear seat passengers

Clean Cabin system with Air Quality System

DAB digital radio

2 x USB C sockets for the rear seats

2 x USB C sockets for the front seats

Wireless charging

12-volt power socket in the front

12-volt power socket in the boot

6-speaker audio system

Automatic front windscreen wipers

Acoustic windscreen

Hands-free entry and starting

Multi-coloured ambient LED lighting

LED interior light, rear LED reading lights. LED footwell lighting

Fabric quilted sun visor with LED lighting

ENGINES Available power units

More efficient, the new evolution of the EMP2 platform has been optimised to accommodate, in addition to petrol and diesel engines, a new generation plug-in hybrid powertrain, without compromising on roominess and boot space.

DS 4 La Première E-TENSE 225

from £43,100

DS 4 La Première PureTech 225 Automatic

from £39,950

Plug-in hybrid - E-TENSE 225

The 180 horsepower supercharged 4-cylinder petrol engine is paired with a 110 horsepower electric motor integrated into the 8-speed automatic gearbox, providing 225 cumulative horsepower. This efficient plug-in hybrid engine achieves more than 30 miles of electric range(WLTP). By recharging your car daily, you can benefit from the pleasures of electric motoring.

Petrol - PureTech 225 Automatic

Enjoy exceptional performance thanks to our PureTech 225 Automatic petrol engine, equipped with the latest innovations in terms of reducing CO₂ emissions. Combined with the 8-speed automatic gearbox, you get flexibility and optimal driving pleasure.