The 2018 Paris E-prix was an opportunity for DS Automobiles to share the details of its electrification strategy. From 2025 onwards, all new models will be available exclusively in electrified versions, either hybrid or electric.
For DS, a French brand established in Paris and committed to the Formula E Championship, the recent ePrix held around the prestigious site of the Hôtel des Invalides, was an opportunity to talk about the strategy for the electrification of its vehicles.
While DS Automobiles has already announced that the second generation of its models would be available in an electrified version (hybrid or electric), its CEO, Yves Bonnefont, revealed that “starting in 2025, each new DS will be launched exclusively with electrified powertrains. Our ambition is very clear: for DS to be among the global leaders in electrified cars on the market. Our strategy is underway with the arrival of DS 7 CROSSBACK E-TENSE 4x4, fitted with a hybrid petrol drivetrain and boasting 300 bhp, and the presentation in a few weeks of the first 100% electric DS model.
See you at the Paris Motor Show!
The pioneering DS Automobiles has been committed to Formula E since its beginning. An avant-gardist in motorsports, it now welcomes the arrival of new, competing brands in the coming seasons. With DS E-TENSE FE 19, its new-generation single-seater developed by the teams of DS PERFORMANCE - its motorsport department, it is the only French brand to be an FIA-approved manufacturer from the 2018/2019 season.
A true testing ground for DS Automobiles, Formula E plays a key role in its strategy for the electrification of new models: the knowledge of electric technology gained is and will be used on its car series, now and in the future.
DS 7 CROSSBACK E-TENSE 4x4 will have its first official outing in Autumn 2019. It will offer four-wheel drive, 300 bhp and 50 km driving range in zero emission mode (WLTP cycle).
Starting with DS 7 CROSSBACK, 100% of DS models will be electrified. This is why DS Automobiles will be proud to present its first 100% electric DS model at the 2018 Paris Motor Show. Following on from this momentum, starting in 2025, each new DS model will be available only in an electrified versions (either hybrid, 100% electric, or both).