HERITAGE Inventing the car of tomorrow

Created in 2014, DS Automobiles stands as a symbol of boldness and innovation. Inspired by the original DS unveiled at the 1955 Paris Motor Show, it brings together the best expertise to challenge the established automotive rules by designing cars for future generations.

The birth of DS: an inspirational icon

In 1955, the first DS made its debut – and caused a sensation – at the Paris Motor Show, making its mark on automotive history. An innovative car, graceful and glamorous, it brought to life luxury French expertise and the spirit of the avant-garde which still today defines the philosophy at the heart of our DNA and inspires all our designs.

Timeless technological signatures

From the DS of the last century to the models of today and tomorrow, our teams work with the same thirst for the avant-garde, for distinction and for elegance by reinventing original technology such as directional lighting or hydraulic suspension and making them powerfully defining features, adapted for the latest demands of modern mobility.



The first DS stood out with its directional lighting, DS 7 CROSSBACK and DS 9 have DS ACTIVE LED VISION. Made up of a primary projector and three moving modules which pivot according to the conditions, this innovative technology guarantees the best possible view of the road.


Faithful to the origins of DS Automobiles, hydraulic suspension has been replaced by DS ACTIVE SCAN SUSPENSION which instantly analyses data from the road to adjust how hard or soft the suspension is and guarantee the best possible ride comfort.


Referencing the first iconic DS, the DS Cornets, located on either side of our DS 9, house the side parking lights. Slim and stylish, they perfectly compliment the iconic lighting of this elegant model.

Continuing to write the language of DS

Driven by the rich history of the Brand and our avant-garde values, our teams of engineers and designers use their remarkable French luxury expertise to continue writing our story and developing the cars of tomorrow. Under their expert eyes, our cars become examples of technology with unique silhouettes and personalities.