N°7, the new premium SUV from DS Automobiles, unveiled on 17 March 2026, unites high‑tech design with remarkable efficiency. Inside, a sleek, calming cabin delivers a first‑class sense of serenity and comfort. Innovative materials and exquisite trim showcase the Brand’s craftsmanship. Discover the story behind its creation at the DS DESIGN STUDIO in Vélizy.
Explore the origins of N°7 through an exclusive journey that reveals the expertise and advanced technology used by our team to deliver exceptional acoustics and aerodynamics, promising truly first-class travel.
The studio team set out to create a worthy successor to DS 7, a best‑seller launched in 2018 and the first model designed entirely by DS Automobiles. To achieve this, they developed a completely new silhouette within the premium compact SUV segment. Revealed in 2020, the DS AERO SPORT LOUNGE concept, with its high, slender stance, became the key inspiration for N°7’s proportions.
Through months of design competitions, numerous sketches were explored and refined, gradually defining the ideal balance of elegance, presence and proportion.
Clay modelling is a fundamental stage in the development of every DS Automobiles project, ensuring the purity and precision of each line and surface. Physical modellers — true sculptors — bring two‑dimensional design sketches to life, shaping form and proportion by hand.
Once sculpted, the clay model is scanned to create a three‑dimensional digital version, which is then refined by CAD modellers to integrate industrial and regulatory requirements. This constant dialogue between physical and digital modelling allows DS designers to strike the perfect balance between aesthetic elegance and technical performance.
The DS LIGHT BLADE vertical LED daytime running lights precisely emphasise the front and rear bumpers, playing a key role in N°7’s sophisticated aerodynamics.
This light signature, instantly recognisable from several hundred metres away, reinforces the connection with the visionary DS AERO SPORT LOUNGE concept.
At the front, slim V‑shaped light modules, combined with the illuminated DS LUMINASCREEN grille, showcase N°7’s iconic technology and symbolise its confident entry into the era of electrification.
On N°7, the fully personalisable duotone roof, extended onto the bonnet, pays tribute to the craftsmanship of French coachbuilders from the 1930s. Inspired by the DS AERO SPORT LOUNGE concept, this treatment asserts a distinctive identity and creates an exclusive stylistic signature.
Carefully aligned with the sculpted bonnet, the duotone finish visually compacts the front of the vehicle while reinforcing N°7’s presence. In the same spirit, the black lacquered grille flows into the LED daytime running lights, widening the stance and underlining the vehicle’s assertive character.
N°7 offers a refined palette of six exterior colours, paired with five interior harmonies and newly crafted trims. Every technical element is seamlessly integrated into the dashboard design, preserving the purity of the lines and enhancing the interior’s refined, jewel‑like character.
The Celestial Grey harmony, in perforated Nappa leather, is elegantly combined with wood trim to create a bright, spacious atmosphere. A highly appreciated feature on DS 7, it returns here with renewed modernity and enduring appeal.
These core elements, elevated by new upholstery and trims, enrich the cabin and continue the art of travel so central to DS Automobiles.
"Real wood brings warmth and refinement to N°7. It has been moulded in fine veneer like in marquetry and defibred to meet safety requirements. We emphasise the interpretation of its veins with very fine flakes of aluminum, to give it depth and reveal its natural side."
Vincent LOBRY – head of Colours, Materials & Finishes - DS Automobiles.
To achieve a level of silence worthy of the most refined designs, N°7 has been developed in exceptional acoustic conditions. Tested in a semi-anechoic chamber, a space capable of reducing ambient noise to 10–15 dB, it profits from an exceptionally unpolluted development environment, where every vibration and blast of sound is analysed with absolute precision.
This control eliminates disturbances, including those from the electric motor, to offer a driving experience of unsurpassed tranquility.
N°7's acoustic comfort of has been designed as a real cocoon of silence. The acoustic laminated glass of the doors and windscreen, combined with the cockpit's sound-absorbing materials, create a calming and premium atmosphere.
In this peaceful environment, the ELECTRA® 3D Hi-Fi by FOCAL deploys its wealth of sound. With 14 speakers and a 690 W amplifier, it provides an immersive and refined 3D soundstage, worthy of French acoustic expertise.
Designed in a quest for aerodynamic excellence, N°7 has benefited from meticulous development: each surface exposed to the airflow has been designed, prototyped and then optimised with 3D simulations and wind tunnel tests.
This goldsmith's approach makes it possible to achieve a 0.26 Cd, among the best in the segment. The active flaps integrated into the radiator grille, the extended rear spoiler and the aerodynamic wheels together orchestrate maximum efficiency.
More than 400 hours in the wind tunnel and the analysis of 800 configurations have made it possible to refine every detail, providing up to 50 km of additional WLTP range.
A series of exclusive new content is coming soon, offering a new perspective on N°7.
Immersive videos, guided by our passionate experts, will reveal every detail of the exterior and interior design.